While a lot has been buzzed about J beauty (Japan)---it's the bio based ingredients-with 'natural' sustainably sourced-that really stood out for us. via GIPHY Evonik -a fav destination at these cosmetic-skincare-haircare supplier shows-with the coolest samples of new ingredient loaded products...is really branching out in an interesting way. They should launch their own direct to consumer company. WHAT: "The fusion of ancient wisdom and advanced technology" is their MO-for the newish Evonik Advanced Botanicals division. "In-vitro-cultivation"-inspired by traditional Ayurvedic medicine-inspired the types of plants grown in controlled (indoor) environments in France-that reminded us of urban farming at its best-no pesticides, herbicides, or GMO anything, needed. Or deforestation-aka social exploitation. The first product form Evonik Advanced Botanicals is NeoPlanta® Withania-an urban pollution fighter-balancing skin serum-that's vegan...