LYRA MAG.

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil. “This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.” ATHLETE JOURNEY – PLAYER COLLECTIONS All home and away kits for the ten federations that will wear Nike in Brasil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. ALEX  Ox...

In Our Inbox... The latest addition to  Hurley ’s Phantom Innovation Platform   June 20 th , 2013 – Costa Mesa, California  – Continuing to expand upon its Phantom innovation platform,  Hurley  announces the next level in boardshort innovation: the Phantom Fuse 2.  Hurley ’s Phantom Fuse 2 is the latest addition to the five-time SIMA award-winning Phantom Boardshort collection. The design improves upon the innovative concepts from its predecessor, the Fuse, with a heightened focus on athlete performance. “The waistband is the only part of the boardshort that actually touches your body,” says Bruce Moore, VP Innovation & Performance.  “We took a look at every aspect of how your body moves and focused all of our energy on the waistband.” A neoprene-coated waistband, combined with a re-engineered support structure, makes the Phantom Fuse 2 the most advanced boardshort to date; it anchors to the body, yet allows for a full range...