LYRA MAG.

in our inbox Share a Selfie, Support the Cause: Macy’s and Got Your 6 Team Up for American Icons Campaign Share your #AmericanSelfie and Macy’s will donate $1 to Got Your 6 in support of America’s veterans, up to $250,000 Give $3 at any register on Got Your 6  Saturday  ( May 16 ) and receive a 25 percent off savings pass Calling all selfies! Share your #AmericanSelfie on Instagram and Twitter and Macy’s will donate $1 to Got Your 6 in support of America’s veterans, up to $250,000  NEW YORK-- As part of this year’s American Icons campaign, Macy’s will again team up with one of the nation’s most innovative veteran empowerment initiatives, Got Your 6. Now in its third year, the charitable program will kick off with a new social activation, #AmericanSelfie, a “Got Your 6  Saturday ” savings pass, and a commercial spot with Emmy Award-winning host and producer, Ryan Seacrest. “Got Your 6 and our nonprofit partners are tremendously thankful f...

Macy's Herald Square, NYC words/images Judith Ecochard The largest department store in the world staged a media preview of it's own brands ---showcasing mostly women's apparel/accessories for Spring 2013. Relatively speaking, there was only a small selection of Macy's future offerings on hand to peruse through-on garment racks and display tables---but wow---we can see why this division of Federated  Department Stored is so successful---especially when it comes to its private labels. Clearly,  Macy's is a fashion destination for its own labels and its designer exclusives now---the variety of styles=all well made, the quality of fabrics and trims---PLUS accessories and footwear---that run the gamut from the classic basics to the bold bling... INC International Concepts-bold optic types prints in flattering Empire waist dress-timeless Highlights: Style&Co.-women's clothing ready for work silky blouse-with roll-up sleeves  ...