LYRA MAG.

PLATYPUS, HYDRAPACK, LIGHT MY FIRE, THERMOS Space saving, potentially life saving, practical hydration solutions for those on the go... Some Recent OR Highlights: PLATYPUS's collapsible Meta™ Bottle with  hard upper half...and collapsible lower half- comes with a micro-filter-for safe drinking water on the go. Meta™ Bottle...fits into palm of hand collapsed size outstretched hard top Meta™ Bottle comes in.75L $19.95 and 1L $21.95 compact-able lower half collapses down... Nifty 2 part design...the Microfilter-filters up to 2L/min, easy to maintain-fast -tool free backlash, up to 1000L microfilter lifetime.  Meets all EPA and NSF guidelines for the removal of 99.9999% Bacteria and 99.9% Protozoa. Quick field integrity check...system costs $49.95 Spring 2016 delivery. Scoop water with lower half-close bottle up and drink. Easy. the 411... LIFESTRAW ...was first straw (LifeStraw®) like portable water filter with a big social giveback comp...

Pendleton's row of plaid wool shirts...classics never get old-but a TAD less multi-tasking... PART ONE: BACK in the day-our older siblings used to pile on the thermal long underwear from the local ARMY/NAVY store...heavy wool knit sweaters from Ireland or Norway (courtesy of globe trotting grandparents) and not water tough varsity jackets...for all day ski jaunts to Hunter Mountain. Maybe teenage youth kept them warm enough---but nowadays-most folks of all ages take advantage of late 20th-and 21st century textile breakthroughs...and attire themselves with winter appropriate warm-and waterproof fabrics for hours outdoors in the cold. AND each year, the fabrics lead the way for making even our 4 year old stuff -outdated, JUST like buying anything tech these days. With the emphasis on warmer when wet, lighter and stretchier....plus sustainable-eco ( bluesign ® certified)-traceable cradle to cradle-including down from Allied, Downtek and Downlite ...the recent textile ...

Serious patent background here...we had a nice chat with Abominable Labs '  CEO-Jack Cornelius that didn't venture too far above our pay grade level. This ABOM goggle for snow sports types-available in six colors and 4 lens options (interchangeable)-is really a breakthrough for no fog protection. Easy to operate- the ABOM is comfy -light, fits faces with 3 layer foam -thermal formed-with impact protection, and with just one press of the button-the thin (REALLY) film transparent heater (that's hooks up to a usb rechargeable power source)-built into the lense- heats up the surface to slightly warmer than dew point-that prevents condensation. Think of it like a car rear window defroster...All waterproof electrical connectors of course. No wonder the Defense Dept. came a' calling. Abominable Labs game changing tech-no fog goggles-NOT anti-fog fyi. Powered by KLAIR™technology...thin film transparent heater actually built into the lens...works like a rear defr...

ultra light and secure earbuds won;t fall out come in multiple sizes for EarWings and EarGels, allows for hands free answering calls via a multifunctional button (tapping), skipping, volume control, muting -all via buttons, and one can start the Sport app by tapping the Sports button on the left earbud. Also pictured-the Jabra Sport Pulse™$199.99 in ear HR monitoring-sweat and water proof too-has an integrated running app... It's a competitive market for Bluetooth and/or NFC devices- wireless earbuds and headphones that deliver Dolby® sound quality for one's music-but Jabra manages to deliver even more -at an affordable price ...with the Jabra Sport Coach Wireless ($149.99)-in-ear audio coaching-aimed at cross trainers... download the free Sport Life App-includes the Jabra Sound app for stored music+YouTube content-with customizable options-like playlists, and graphic equalizer to fine tune the tracks. The Sport app tracks a workout via TrackFit™ advanced motion sensor....

International Consumer Electronics Association neWEB, Qualcomm, Samsung, Google Cultural Institute, Pinshape, Tensio, Whitings, Canon, Dolby Laboratories, Snapchat Washington D.C. Well something finally ( prominently ) landed in front of the Capitol last Wednesday---it just wasn't a piece of agreed upon- by both houses of Congress- legislature ( reining in   patent trolls )--- or like-an Attorney General vote…( c'mon people ). No comment on the message or method here of a Florida guy; what really stood out for us… the self-piloted-easy to navigate-consumer electronic/drone-ish aspect of the story (besides the security stuff)--- timed just prior to the CES On The Hill event-that took place nearby at the Rayburn building…an event that had some of its own nifty highlights from the industry/companies -broadly speaking-in the consumer electronics biz. What truly interested elected officials-beyond a photo op, their massive staffs--- (that seemed to us to be millennials w...

Merkin Hall, NYC The last snowstorm (ha) of early 2015 couldn't keep the faithful away from celebrating what we consider to be the best in digital campaigns anywhere…courtesy of the fashion industry…which included apparel, footwear and accessories. Host with a comedic edit function-Robert Verdi…streams us all... Saying negative stuff = about that segment of the workforce…is a pastime for many-(not as as bad as politicians OKAY)---but even naysayers have to acknowledge--- the fashion industry sets a super high bar when it comes to social media savviness-effective marketing and ways to creatively tell and sell a brand's story-whether that brand is a company, an object or a person (objectified, or not). gather consumer data via touch screen applications-smart real time inventory management too No surprises at the winners-including the label (and person) Rebecca Minkoff who has a buzzed about downtown interactive store where dressing room mirrors are touch scree...

Las Vegas-International Consumer Electronic Tradeshow Keeping track of what one cherishes most---there's a  lot of products that are part of the Internet of Things- and Kickstarted funded-geared towards kids and pets. Highlights: "…squishy, squishy, splashy…" LED light with 100 different colors   EDWIN THE DUCK  is a waterproof rubber duck-interactive toy= adorable!!!! Control night light function plus a bunch of stuff- from a downloaded Edwin app (iOS, Android, Windows devices). geared towards functions that are fun in four areas-sleep, story time-wirelessly streams music, bath time--thermometer-temp sensor (ok that might not be so fun), and play time-tells stories, sings lullabies.   FITBARK - is (are) dog fitness/activity monitor(s)- tracker(s) available in different colors--- to synch- via a free mobile app-Bluetooth Smart connected on iOS/Android devices-providing web dashboard of 411-and providing a cloud based platform to store da...