LYRA MAG.

March 18, 2015 Nobody shines on the pitch quite like Cristiano Ronaldo. The same can be said of his new Mercurial Superfly CR7 Silverware boots. I NSPIRED BY SILVER TROPHIES The Mercurial Superfly CR7 Silverware leverages the unique shimmer effect that initially debuted in  black  last October. The new colorway is inspired by the silver trophies elite players like Ronaldo pursue this time of year. The shimmering silver accompanies an obsidian Dynamic Fit collar and an orange pop of color on the Swoosh and the CR7 logo. The Mercurial Superfly CR7 Silverware is built for speed.  The Dynamic Fit collar helps the boot act as an extension of the body and locks down the foot at full velocity. The micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control.  A highly responsive carbon-fiber plate is designed to pro...

In Our Inbox… Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.   The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab.  Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed. First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed. “With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be – and what they can help players achieve,” said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. “Fueled by Nike Flyknit technology...