LYRA MAG.

In Cosmetics NY, Women's Dermatologic Society Even with the caveat that a legal definition of  'natural'-isn't exactly USA government regulated as of yet- with regards to beauty products...(or food -for that matter), third party certification, non-profit watch groups ( EWG.org , for example), willing companies ( Proctor+Gamble )  and class action lawsuits -help wised up buyers make choices.  Cause those ingredient lists-as well as efficacy/value proposition/ethically-sustainably sourced and cruelty free factors are big deals-not just 'greenwash' marketing buzz. The term 'simple' ingredients-is  somewhat baffling-as even botanics-algae-rice-and charcoal-components that seem to be popular formula sources-are complex. But familiar ...so no surprise we saw new multi-syllable offerings from a slew of companies at the sourcing makeup/beauty trade show-In Cosmetics NY. New Green Aqua Foundation by French supplier Sensient Technologies -is "...mad...

De-regulation of certain industries is a dominate Fed Thing , these days- but in the USA- cosmetics and supplements- elude FDA oversight -ALREADY-in ways that might surprise consumers/users. One solution-stick with European made products- load up on your favs when there. That includes mass globally marketed brands...where-we suspect...same name products are made differently-as in higher standards-on the other side of the Pond. Another solution-for supplements-opt for brands with 3rd party verifications of potency/contents-while for beauty-buy small cult brands that have ditched the unregulated/tested for safety stuff to begin with. via GIPHY Top Picks: For fuller brows... EES™ ( Essential Eyebrow Solution® )-developed by RMV Trademarks LLC-a clinically tested topical solution (on chemotherapy patients) that encourages the appearance of eyebrow hair growth/conditioning. EES™ is patented, paraben free, hypoallergenic, pH balanced with natural black cohosh -and it's s...