Suppliers' Day-Javits
'Cleaner" HAIR HELP-Proven Efficacy:
Humans have been trying to 'tame' their tresses for decades (centuries) with toxic (really) chemicals, hair tools -and/or natural butters + oils to eliminate frizz and straighten out hair follicles not born that way.
via GIPHY
Though 'clean' beauty silicone subs seem to be offered up by several companies (see examples below)---...Sensient Cosmetic Technologies new Sensityle® Curl relaxer -billed as a "...natural and effective hair relaxing technology..." really caught our eyeballs as super unique.
WHAT IT IS:
Explained with a backstory first:
The idea for this new (November '18) product treatment -was inspired by meat tenderizers.
AS IN-the powdery stuff shaken on meat to make it more tender-made of pineapple and papaya-two fruits also hailed for their anti-inflammatory properties (Bromelain + Papain)... with hydrolyzed yeast proteins=leading to Sensityle® Curl relaxer's development "from a complex polypetidic chain of vegetal origin enriched with bionutrients."
We bet this hair game changer will soon appear in at home and in-salon hair masks, conditioners and maybe even multi-tasking hair coloring. It has no formaldehyde (like some smoothing- keratin treatments), is fade resistant, ph neutral, and makes fine-medium hair of different curvatures...smoother-reducing volume-and straighter (depending on how curly-wavy to start). The straightening powers finally fade out after 28 washes.
Note: this semi permanent relaxer ("two levels of curvature reduction/application") is not for coily textured hair.
Another company that stood out in the hair realm is Beraca-which sources (sustainably) a slew of native Brazilian Amazon plants (a superfoods' list in many ways)...for its products and new 'Active Beauty' formulations.
New to us is the TUCUMÃ fruit tree-that yields a stable super moisturizing butter loaded with polyunsaturated fatty acids like coconut oil-that help make it a hair fiber strengthening multi-tasker. Importantly the TUCUMÃ fruit butter is ultra spreadable-with a silicone feel- and is low in tackiness. It's a suitable sub for synthetic polymer silicones-and can potentially be a very popular skin/hair/cosmetic ingredient -as consumers want 'clean' biodegradable beauty. (Silicones are not biodegradable before the apocalypse-imo- and the worst kind- non-water soluble silicones-are ridiculously common-and build up with use).
Hair Help Too:
Biofunctionally derived (ok that's a made up term but fits)...BERACA's rep educated us on its partner Clariant-and their Capillus Pro 22 hair recovery agent-intro-ed late 2017. Made with a raw materials' traceable supply chain (Sociobiodiversity Enhancement Program®) it has as its hero goody-the natural seed sourced pracaxi oil (rich in a natural conditioning agent behenic acid), fused with rather common but potentially allergic causing chemical compound - amidoamines.
A low ph 'hair recovery agent"-Capillus Pro 22 restores, hair fiber, adds shine, seals hair cuticles-volume control+'aligns' hair fiber. Suitable for leave-in + cream formulations- like hair conditioners, treatments, and masks.
Bottom Line: Capillus Pro 22 is a bio-based cleaner (but not 100% natural) addition to the tress smoother- tamer options' list we expect to turn up in hair products soon.
WHAT ELSE:
Another entrant on the more natural hair smoother option Covestro's first polymer "film former" of their new bio-based polyurethane line Baycusan eco E 1000 -is made from 50% renewable materials.
We got an entire science loaded multi page print out on this product that was a tad above our pay grade (or HS chemistry class)-but we did learn that this bio-based film-performs as well (flexible strong hold, non-brittle feel, high humidity resistance, thermal stable w/ heated tools) if not better as often used total chemically derived functional films.
ADDED PLUS: The aforementioned are even better than non-vegan shellac-a common ingredient in hair care and nail polishes (and like furniture refinishing) ---derived from insects :-(
Expect to see Baycusan eco in hair sprays+hair gels and conditioners.
Read about:
Seppic--a French company-has readily biodegradable silicone non-GMO alternatives-Emosmart and Emogreen-a new emollient and vegetable emollient respectively-that are light in feel, improve hair fiber performance (de-frizz) -and are suitable for leave on or rinse off products.
UPDATE:
From last year's show -we wrote up Lucas Mayer's GREYVERSE™-a breakthrough hair treatment that "stimulates melanin synthesis, favors melanin transfer from melanocytes to keratinocytes (read what makes hair color color to actual hair tress cells)..." stimulating hair pigmentation + reversing the hair greying process-up to 30%. NOW available to the consumer as the active in BiÅd Anti-Grey Lotion.
Another company-a very well know one-Givaudan-and its Active Beauty division now has Darkenyl™-a regimenting technology that blocks the hair's whitening process while boosting hair stem cells 30% - protects existing and stimulates new hair melanocytes...and increases melanogenesis (the stuff that's in human real deal hair color).
Pretty amazing feats-and an online search yielded up Photo RE30 treatment spray with a similar claim.
'Cleaner" HAIR HELP-Proven Efficacy:
Humans have been trying to 'tame' their tresses for decades (centuries) with toxic (really) chemicals, hair tools -and/or natural butters + oils to eliminate frizz and straighten out hair follicles not born that way.
via GIPHY
Though 'clean' beauty silicone subs seem to be offered up by several companies (see examples below)---...Sensient Cosmetic Technologies new Sensityle® Curl relaxer -billed as a "...natural and effective hair relaxing technology..." really caught our eyeballs as super unique.
WHAT IT IS:
Explained with a backstory first:
The idea for this new (November '18) product treatment -was inspired by meat tenderizers.
AS IN-the powdery stuff shaken on meat to make it more tender-made of pineapple and papaya-two fruits also hailed for their anti-inflammatory properties (Bromelain + Papain)... with hydrolyzed yeast proteins=leading to Sensityle® Curl relaxer's development "from a complex polypetidic chain of vegetal origin enriched with bionutrients."
We bet this hair game changer will soon appear in at home and in-salon hair masks, conditioners and maybe even multi-tasking hair coloring. It has no formaldehyde (like some smoothing- keratin treatments), is fade resistant, ph neutral, and makes fine-medium hair of different curvatures...smoother-reducing volume-and straighter (depending on how curly-wavy to start). The straightening powers finally fade out after 28 washes.
Note: this semi permanent relaxer ("two levels of curvature reduction/application") is not for coily textured hair.
Another company that stood out in the hair realm is Beraca-which sources (sustainably) a slew of native Brazilian Amazon plants (a superfoods' list in many ways)...for its products and new 'Active Beauty' formulations.
New to us is the TUCUMÃ fruit tree-that yields a stable super moisturizing butter loaded with polyunsaturated fatty acids like coconut oil-that help make it a hair fiber strengthening multi-tasker. Importantly the TUCUMÃ fruit butter is ultra spreadable-with a silicone feel- and is low in tackiness. It's a suitable sub for synthetic polymer silicones-and can potentially be a very popular skin/hair/cosmetic ingredient -as consumers want 'clean' biodegradable beauty. (Silicones are not biodegradable before the apocalypse-imo- and the worst kind- non-water soluble silicones-are ridiculously common-and build up with use).
Hair Help Too:
Biofunctionally derived (ok that's a made up term but fits)...BERACA's rep educated us on its partner Clariant-and their Capillus Pro 22 hair recovery agent-intro-ed late 2017. Made with a raw materials' traceable supply chain (Sociobiodiversity Enhancement Program®) it has as its hero goody-the natural seed sourced pracaxi oil (rich in a natural conditioning agent behenic acid), fused with rather common but potentially allergic causing chemical compound - amidoamines.
A low ph 'hair recovery agent"-Capillus Pro 22 restores, hair fiber, adds shine, seals hair cuticles-volume control+'aligns' hair fiber. Suitable for leave-in + cream formulations- like hair conditioners, treatments, and masks.
Bottom Line: Capillus Pro 22 is a bio-based cleaner (but not 100% natural) addition to the tress smoother- tamer options' list we expect to turn up in hair products soon.
WHAT ELSE:
Another entrant on the more natural hair smoother option Covestro's first polymer "film former" of their new bio-based polyurethane line Baycusan eco E 1000 -is made from 50% renewable materials.
We got an entire science loaded multi page print out on this product that was a tad above our pay grade (or HS chemistry class)-but we did learn that this bio-based film-performs as well (flexible strong hold, non-brittle feel, high humidity resistance, thermal stable w/ heated tools) if not better as often used total chemically derived functional films.
ADDED PLUS: The aforementioned are even better than non-vegan shellac-a common ingredient in hair care and nail polishes (and like furniture refinishing) ---derived from insects :-(
Expect to see Baycusan eco in hair sprays+hair gels and conditioners.
Read about:
Seppic--a French company-has readily biodegradable silicone non-GMO alternatives-Emosmart and Emogreen-a new emollient and vegetable emollient respectively-that are light in feel, improve hair fiber performance (de-frizz) -and are suitable for leave on or rinse off products.
UPDATE:
From last year's show -we wrote up Lucas Mayer's GREYVERSE™-a breakthrough hair treatment that "stimulates melanin synthesis, favors melanin transfer from melanocytes to keratinocytes (read what makes hair color color to actual hair tress cells)..." stimulating hair pigmentation + reversing the hair greying process-up to 30%. NOW available to the consumer as the active in BiÅd Anti-Grey Lotion.
Pretty amazing feats-and an online search yielded up Photo RE30 treatment spray with a similar claim.