Outdoor Retailer, SLC
words/images Judith Ecochard
When a women's performance wear company-in this instance the Gap owned ATHLETA...becomes a role model for several other apparel companies we cover...
IMHO-the brand has ARRIVED!
As a follow-up to the Spring 2012 review seen back in NYC...some new additions were equally as impressive-and no doubt will be yet more reasons why ATHLETA is opening retail stores a plenty-and also why our gal pals pay full retail prices for their goods-something we all, as consumers are practically allergic to these days.
Every item we saw was purpose driven (and tested) for gals on the run, who swim, who practice yoga-and with the details-for performance reasons as well as they flatter any gals physique...are exceptional.
The Bettona fabric comes in several color waves and styles...a denim -like breathable bra...with SPF+ 50
Our fav-this L/S -with reflective details, front and back zip pockets-a band at the back for extra breathability-in a great design.
BETTONA Swim shorts are adorable---UPF 50+, quick drying, breathable and cute, cute cute $52
A cropped hoody-is a great beach cover-up option...
Tunic length hoodies-in several coors-are as versatile a top as we can think of...to wear at the beach, with jeans or leggings...or shorts...anywhere.
reflective trim-water resistant pocket
Long pants are a must for certain active endeavors---and Athleta delivers with stretchy, quick drying/breathable pants-cut like casual cargo pants...pockets on back hit just at the right spot...and the wide waist band with belt loops-is flattering.
INFO: www.athleta.com
words/images Judith Ecochard
When a women's performance wear company-in this instance the Gap owned ATHLETA...becomes a role model for several other apparel companies we cover...
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| moisture wicking/quick drying with breathable mesh inserts, made for active gals-but just as stylish as any summer frock |
IMHO-the brand has ARRIVED!
As a follow-up to the Spring 2012 review seen back in NYC...some new additions were equally as impressive-and no doubt will be yet more reasons why ATHLETA is opening retail stores a plenty-and also why our gal pals pay full retail prices for their goods-something we all, as consumers are practically allergic to these days.
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| feminine shirring |
Every item we saw was purpose driven (and tested) for gals on the run, who swim, who practice yoga-and with the details-for performance reasons as well as they flatter any gals physique...are exceptional.
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| rushing can be adjusted |
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| gives the jacket a whole new look... |
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| zipped jacket- |
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| Space dye seamless bikini $18-in asphalt mix-combats odor, super wicking, non-chafing seamless design |
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| reflective back pocket---- |
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| love the lace-y mesh-for venting where gals can sweat |
ATHLETA offers many tops that all share the same moisture management properties...with reflective pops...and smart constructions as to offer flattering ruched seams that don't rub...with rear zip pockets.
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| Pop Space Dye Tank $46 |
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| wicking breathable-quick dry ---with front and rear zip pockets |
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| long sleeve Pop Space L/S with thumb holes |
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| thumbholes insure perfect fit |
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| reflective details on back |
The ultimate travel shirt---easy launder, anti-odor, quick dry-soft to the skin feel for a performance fabric...we could wear hiking-yet the ruching...very feminine.
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| tab button pocket on sleeves-and can roll it up |
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| running tees-with cool twist of fabric on the cap sleeves |
BETTONA Swim shorts are adorable---UPF 50+, quick drying, breathable and cute, cute cute $52
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| belt loops give it a jeans feel |
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| Bettona bikini bottom-full coverage-cute pocket detail |
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| Bettona fabric in a halter top with built-in support...supportive-not squishy. Lifts and separates. |
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| Emerald Bay Racer Tankini-$62-with removable cups---many colors waves and matching bottoms available |
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| rear zip pocket |
Tunic length hoodies-in several coors-are as versatile a top as we can think of...to wear at the beach, with jeans or leggings...or shorts...anywhere.
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| Hana Two in One Shorts-with compressive inner shorts that prevent chafing $56 |
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| Made of Swiftek™fabric that breathes, wicks and dries in a flash |
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| terrific color waves |
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| Relay Skort $59 with compressive shorts |
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| Dash Short-made of Pilayo® that wicks away, breathes, and w/ UPF 50+-w/reflective details and rear zip pocket |
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| $49 |
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| pocket resistant sweat.... |
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| wide banded waist flatters---in a versatile skort-to run or hike in |
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| rubber band does not cinch but holds the compressive short in place. |
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| super lightweight and durable |
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| tiny pockets-ruch at lower leg-actually helps if you want to tuck into hiking boots |
Long pants are a must for certain active endeavors---and Athleta delivers with stretchy, quick drying/breathable pants-cut like casual cargo pants...pockets on back hit just at the right spot...and the wide waist band with belt loops-is flattering.
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| Skirt-made of performing fabric-is also versatile enough for sports---with cool cargo pocket detail. |
INFO: www.athleta.com
