Tuesday, February 11, 2014


Tenth Avenue, NYC

James Read Tan, Rouge Bunny Rouge, USLU Airlines,  Meow Meow Tweet

The Big Apple version of the Elements Showcase is geared towards retailers, large and small-attending the nearby Gift Show at the Javits Center.

We love stopping in-for the smaller, high end-niche/cult beauty labels---as collections that might lack marketing muscle-definitely don't lack for quality anything else. 

James Read-he told us he's chums with "all the Vogue girls.." we can see why-he's smart, engaging and good looking. 
Most of what we saw … with only time for the non-fragrance exhibitors because it overlapped NY Fashion Week ---were products that are the 'children' of hard working entrepreneurs already in the beauty biz…who could not find 'something' that fulfilled their needs-and in turn, launched their own.

Some standouts in the beauty category--are rep-ped by one smart entity, Cult&Commerce---where one of the founders (so we later learned) had worked for Woodley & Bunny-a Brooklyn destination for hair/beauty products.

 James Read Tan-and its namesake guy-hail from the UK…and is a beauty business veteran. His genius recently extends to include a line of sharp looking, self-tanning products--- like no others we have seen on the market.

This multi-tasking overnight moisturizing (aloe vera in the mix) =SLEEP MASK TAN- doesn't rub off on bed sheets- but  imparts a realistic glow-after a few hours of zzzs. $43
FYI---already working on a slew of innovative ways to get a realistic bronze glow-with new breakthrough ingredients. TBA...
Love the controlled dose of this brush for the BB Gradual Tan face formula…apply like a foundation…hands /nails free of tanner. In light or medium tones-also contains skin nourishing goodies like CoE Q10, Red Algae, and hydrating Hyaluronic Acid $25
Factoid- Read was inspired by that Farah Fawcett poster from back in the day---that coincidentally-was one steamy summer for London -and the year this entrepreneur was born (1976) .

14 fragrances…

IMO-have to see this makeup line -Rouge Bunny Rouge in person-the package graphics are unique and the foundation formula we tried= lightweight, build-able---and very realistic looking. Cannot tell the high quality from this picture.

Founder Alexandra de Montfort whimsically named her cosmetics  ---after an  "Enchanted Garden" …but rest assured-the romantic fairytale' like names are backed by serious quality ingredients and "actives" that treat the skin as well as as offering coverage…and color. Set to launch in a big way in the USA-we look forward to trying this high-end line out for ourselves.

USL Nail Polish Edition1º

We know scores of women that wear no makeup-but always have their nails done-often, and fantastically so! They will love Uslu Airlines-that's an offbeat name for a nail polish/lipgloss-stick company.

The vaguely Finnish (Turkish?) sounding brand- was/is huge in Germany….we remember from our trip there 4 years ago.

New to us though-the tube shape bottles-pictured above…and the nail polish collaboration with fashion designer Bernard Wilhelm…pictured below! ALL named after airports ---

we tried the Bernard Wilhelm Okinawa Japan blue on the right-great color-we got loads of compliments!!!!

Main line and limited editions...

BONUS POINTS-want a  manicure to last-let a professional do the honors-Rachel Shim…who we ran into backstage- all of NYFW…had our mangy nails looking pretty fab PLUS---lasted for days without even a tiny chip at the tip.

Brooklyn's own-Meow Meow Tweet (CUTE)-a collection of oils, soaps, balms and candles- lovingly handmade in the founders' apartment…of plant based vegan ingredients-and without carmine,  beeswax,  honey,  palm oil,  lanolin, or tallow. No need to be a cat lover either but let's face it-adorableness personified..

Part 2

Part 3