Skip to main content


“20’s Porn”: The New Dance On The Volcano”

Bebelplatz, Mitte

Mercedes Benz Fashion Week, Berlin

July 2nd, 2010

Words, Images- Judith Ecochard

We were thinking more jet-set chic than pornography for Lala Berlin’s triumphant S/S 2010 collection.

But we got the reference to the 1920’s era of women’s liberation in terms of dress (the shorter, less restrictive garb of Flappers, gender equality, sexual liberation) that conjures up jollier times than some of the economic doom and gloom that no one can avoid these days.

Designed by Tehran born Leyla Piedayesh, (Lala Berlin-a knickname), this upscale urbane brand served up thirty six ensembles---and was one of the strongest outings we’ve seen-ANYWERE---

The collection reminded us of Donna Karan in the way women will want everything---because it’s contemporary, sophisticated attire that will make them LOOK FABULOUS.

Lala Berlin’s signature feather light knits –including a “Floating Cardigan” over a tank dress (Look 11), as well as several panel cardigans and a chunky knit coat were stunning…

What knocked us out of our seats?

The amazing fabrics -including the last outfit…an intricately gold riveted/white silk jacket over a “Dots” tank dress. That fabric was also used in a mini skirt (Look 27)

that had us wondering what the acclaimed NYC dry cleaner, Madame Paulette…would charge us to clean


Lala Berlin’s expert tailoring skills and familiarity with how silk and stretch materials (diagonally) drape and move on the body---was evident. Dressy Bermuda shorts with tunics, oversized black knit top that can work as a beach cover up or super mini, skinny jeans (including an embroidered white pair), a gold metallic over white silk on a racer back top, and several cocktail frocks were standouts.

Honestly though, there was plenty to covet.

We know Lala Berlin is sold in the USA –Ron Herman and H. Lorenzo in Los Angeles for example...

…we think that this label really should be better known here.

In Germany, it rules for good reasons. We saw 36 of them ourselves.