Thursday, July 16, 2009



Chamäleon, Musik Theater Varité, Mitte

Mercedes Benz Fashion Week

July 2nd, 2009


Words, Judith Ecochard
Images Courtesy of Mercedes Benz Fashion Week and J. Ecochard

An historic theater off a cobblestone courtyard packed with alfresco diners…was the setting for Frida Weyer’s decidedly 100% FEMALE ensembles for Spring 2010.

With a glass of bubbly in hand, we took our seats at a table arranged cabaret like alongside the runway.

This being Berlin Fashion Week, we figured something creative would open the show…and sure enough, a trapeze artist performed an amazing Olympic Gold Medal worthy routine…without a net.

The collection itself was chockfull of frilly and at times, very ornate frocks for ladies---compared with the pared down aesthetic we saw in other collections.

Appropriately styled updos and red lips on the models set the tone for frothy, fun mini dresses and a fifties style silhouettes to walk the catwalk.

We loved the colors…white, black, sea turquoise, pale beige, and barely there pink.

Oversized organza flowers dominated some of the sassy silk mini dresses-a style best suited to the young.

We highly favored the elegant white lace overlay on a black bodice of a strapless dress and on a slim skirt…vintage inspired style but absolutely timeless when done well.

Fringes galore, and tulle under a wedding cake trapeze skirt…led us to believe that this designer’s clearly crafts outfits for nighttime glamorous outings and brides.

ABOUT THE DESIGNER: Winner of Premium’s New Designer Award and a finalist in the Designer For Tomorrow competition