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Showing posts from March, 2012

ENDURANCE ZONE ESSENTIALS/Tradeshow Previews

Outdoor Retailer/SLC words/tradeshow images Judith Ecochard Road ID ,  YMX by Yellowman ,  MPG® YOGATONER ,  GRANGERS ,  LIBERTY BOTTLEWORKS ,  GU ENERGY ENDURANCE ,  2XU ,  3M™ Scotchlite™ ,  Clif Builder's Bars ,  ATHLETA THE BASICS -That Make An Athlete's Life Easier : Attending a media preview for fashion types at the bumpin' Standard Hotel,  had a guy asking us, "...so what do you do-- run? bike...?" "Triathlons",  we replied. How did he know... the giveaway-our Road ID wristlet ($19.95)---like a secret club -and a symbol of identity as much as a flashy college ring. In fact, a few days later-when we saw a guy doing laps in the pool-with a lap counter attached--- wearing a Road ID bracelet---we knew he was seriously getting ready for the racing season. Road ID is a simple really, but totally genius idea-a non-irrritating, you forget you are wearing it----velcro (or silicone band) wristlet (anklet) with critica...