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LORIS DIRAN URBAN OASIS/SPRING 2011 Women's RTW


Audi Showroom, Park Avenue, NYC

Mercedes Benz Fashion Week

Words/Images Judith Ecochard

Spacious---and flooded with natural light (floor to ceiling windows) and graceful architectural lines, the luxury automobile brand Audi’s midtown showroom---was actually a very good choice in which to stage the precise tailoring and easy elegance of veteran fashion designer Loris Diran’s RTW.

























Models posed on a slow moving circular stage---with an abstract basket sculpture in the middle---

 ---a design element that was throughout the collection---and in factored into the models' intricate hairdos....and caged sandals


A model in  glam, gently tiered, hand beaded pastel pink ball gown---with a figure flattering basket weave pattern struck a pose there. Feminine.

The color palette of soft tones struck the right note---





































The construction of the dresses and separates we felt had a youthful spirit to it…we know LD’s boutique down on the Bowery is a destination for women looking for the best work wear in which to chair a Board…


But now we think some of these looks are a little more fun.

And amazing black/white subtle bubble hemmed skirt…








































And precise, geometric necklines---really well done and obviously done by a seasoned designer who knows how to drape and cut….







































The fabrics (silk, charmeuse, wol crepe, crinkled cottons) were luxe---sourced from the Italian factory used by the finest European houses…


Lovely, well edited---a primer for high-end fashion.