Monday, March 12, 2012


One of the sponsors of Mercedes Benz Fashion Week, trend/forecasting/creative intelligence service, WGSN and its Trend Zone-offered a computer equipped set-up where attendees could peruse the data/images loaded site for the latest on NYFW.

We had  a look-see ourselves and thought the site really easy to use...with tabbed sections, drop down menus and a tons of info and images---all a click away ---offering round the world, city by city coverage of the latest and future trends, colors and materials, design and product categories broken down further by category (swim, youth, sport etc), catwalk and showroom looks, trade shows, retails and visual merchandise  (brick and mortar locales, signage, ad campaigns ),

The big picture view as well as an easy to grasp breakdown of the micro details in one website-is probably WGSN's greatest calling card for its subscribers. Downloadable images too---

Some of what we previewed is found elsewhere (and for free) on the internet in our opinion -----but not in one url...and of course, time is a valuable commodity in and of itself. The format is so user-friendly- plus access to the Vogue archives -not yet available on

----we can see why the over 3600 global clients are some of  WGSN's subscribers-for an amount we told- is a meaningful 5 figures ($) per year.

PLUS: One on one consulting available too.