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Showing posts from March, 2012

ENDURANCE ZONE ESSENTIALS/Tradeshow Previews

Outdoor Retailer/SLC


words/tradeshow images Judith Ecochard
Road IDYMX by YellowmanMPG® YOGATONERGRANGERSLIBERTY BOTTLEWORKSGU ENERGY ENDURANCE2XU3M™ Scotchlite™Clif Builder's BarsATHLETA








THE BASICS -That Make An Athlete's Life Easier:




Attending a media preview for fashion types at the bumpin' Standard Hotel,  had a guy asking us, "...so what do you do-- run? bike...?"


"Triathlons",  we replied. How did he know... the giveaway-our Road ID wristlet ($19.95)---like a secret club -and a symbol of identity as much as a flashy college ring.


In fact, a few days later-when we saw a guy doing laps in the pool-with a lap counter attached--- wearing a Road ID bracelet---we knew he was seriously getting ready for the racing season.


Road ID is a simple really, but totally genius idea-a non-irrritating, you forget you are wearing it----velcro (or silicone band) wristlet (anklet) with critical id info...


The need-long bicycle rides in rural areas.


For us, th…