A-LISTERS (and their stylists) GO TO CONDITIONING TREATMENT
West 28th Street, NYC
Words, Images Judith Ecochard
Stock Pics courtesy of MoroccanOil®
We recently attended a terrific holiday press preview…with lots of good merch…
One of the highlights …
The much written (raved) about MoroccanOil® formulas of treatment products…that protect hair and recondition each and every strand--- while “adding lustrous shine” and noticable repair benefits with continued use.
The entire product line was on display, including the new Moisture Repair Shampoo and Moisture Repair Conditioner…
What peaked our interest was the proprietary antioxidant and UV protecting Argan oil used in the goodies. Many companies now toss that ingredient into the mix, but Moroccanoil® uses a higher concentration than its competitors.
The original treatment oil is amazingly lightweight, and rich in Vitamina A, E, and F (Omega 6)…that nourishes without being greasy, thanks to easy absorption. We tried it on (about a quarter size worked in from the tips of our locks, up)…and immediately noticed a bump up in the shine department. A good thing.
We can see why this item is a cult fav…
(MSRP $39.00/3.4 fl oz.)
Also available is an Intense Curl Cream ($30) –a leave in styling cream and an Intense Hydrating Mask, a weekly treatment that rinses out. ($31).
We tend to pay to pay a lot of attention to smaller beauty brands…that without the mighty muscle of a huge marketing department has to be that much better!
FYI: Moroccanoil®’s argan oil IS HARVESTED UNDER A FREE TRADE PROGRAM “which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco.
INFO: For E commerce and great gift packaging: MOROCCANOIL®
