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JOHN BARTLETT/BON-TON STORES NEW MENSWEAR COLLECTION FALL 2011

ACE HOTEL, NYC
Lumberjacks in Manhattan


Words/Images Judith Ecochard

John Bartlett





















John Bartlett is one of menswear designer icons---and we were thrilled to hear bout his JOHN BARTLETT CONSENSUS (sportswear) and JOHN BARTLETT STATEMENTS (furnishings) brands for mass merchant Bon-Ton Stores.

Designed for guys wanting a clean all-American fit, the presentation we saw at an Editors' preview ---had nice combo patterns and solids that fell into three categories...as Bartlett showed us---







































Updated Ivy, with nice grown-up collegiate tailored pieces, classic argyle prints, charcoal slim suits with dress shirts and ties, duffel coats...

 Military autumnal shades (rust, olive green, brown), with GI Joe details like epaulets and updated cargo /five pocket jeans.
Makeup guy with back to camera---not that these dudes needed any

--- and Lumberjack with great plaids, a yarn shawl collared cardigan and fair isle pattern sweaters--- even a skinny tie worthy black suit a Joey Ramone might like.




Amazingly, the prices of these well made separates are all under $200 with the top price--- going for the very cool synthetic leather airman's style jacket..

Although Bartlett stressed to us he thinks the midwest customer will really gravitate towards these value items that are on trend, not trendy...

We think this collection has coast to coast potential.

Added Touch-pops of color in the webbed belts and kickers.