Saturday, April 30, 2011


Outdoor Retailer, SLC


words/images judith ecochard

There are people...and then there are watch people.

We know guys that have watch wardrobes that rival any stiletto struttin' fashionista Manolo fanatic.

That includes the men (and women too)--- who are all about the performance/technical aspects of a timepiece---that really is a computer latched onto one's wrist. As opposed to those carrying their gigabit enriched screen devices...and nixing the wrist thing altogether.

Anyone who scuba dives knows how a "watch" is really a life saving piece of equipment.

SUUNTO---hailing from Finland, celebrated an anniversary (precisely)- with a new bold timepiece --- a CORE 75th ANNIVERSARY Edition digital watch that outdoor sports enthusiasts in mind. With an altimeter, barometer, altitude log, semi-automatic compass calculations, and compass functions built in...PLUS depth meter, and an audible storm alarm ...that sounds off after three hours of declining pressure. PAY ATTENTION...can be life saving...

Our fav feature...sunrise and sunset times all over the world---whereby one selects a region including wide swaths of the planet like Oceania/Pacific--- then city (more or less of one, that is). It's all pre-programmed proving that it is 18:00 somewhere on the earth...and always Happy Hour.

Currently out ---we liked the black/green model---but other colors are set to launch this year too ($349).

We also saw a rather easy to use CORE EDITION models too that ranged in price from $499-$299

URBAN-GLAM form with function = SUUNTO's versatile street to mountain handsome ELEMENTUM collection that we saw at OR but is fancy enough for a high end collectables tradeshow.

 The three takes of this style are inspired by Water (AQUA-with diving functionalities), Earth (TERRA-hiker friendy with altimeter/compass) and Wind (VENTAS-yatch ready with a sail race timer, advanced navigational compass and weather indicators. ($900)



From the fashiony, tell time plus watches (STYLE) the embedded with really- TMI of the latest Ironman® branded timepieces outdoor friendly watches for the adventure types (EXPEDITION)----there was  a lot to take in at this booth.


"WHO CARES WHAT TIME IT IS" is more than a marketing pitch...for the new Timex Expedition™ Trail Mate™ ---a watch (bragging 95% accuracy, fyi) ---with altimeter, barometer, alerts, and embedded with accelerator technology that measures distance, speed and pace on the trail, no calibration required...for all of $65.

We also saw this looker, the EXPEDITION E-ALTIMETER™ an analog instrument with a digital altimeter sensor---from 25,000 down to -400 feet...made of robust stainless steel with a neat looking 6 hand dial ($200). It has an Indiglo night light, minimum/maximum altitude recall, 100 meter water resistance...and measurements in feet or meters. Handsome.

At the top of the food chain the hardcore Expedition WS4™ ($200) with an oversized customizable screen capable of delivering tons of info---including weather 411- and in two time zones--- plus the maybe usual timer, alarm, altimeter, thermometer, compass, 50 meter water resistance and the maybe not usual -a user replaceable battery...a carabine version is available too.

The same kind of MO goes into the new Health Tracker($60) and Health Touch ($65) ---
Silicon Straps lots of colors on the TIMEX IRONMAN ALL DAY 50-LAP.

The former keeps pace of speed, pace and distance via the arm swinging motion of the arms and with activity levels/gender input-able ...and if so inclined, the user can also keep a diet diary on this watch...even the Weight Watchers points system...and thereby track calories burned. An alarm can be set to go off when one over indulges too. We thought, an OCD's dream instrument.

The Health Touch, pictured up top- has nice wrist straps choices...and one can easily track calories burned. PLUS it's a heart rate monitor without the chest strap, is water resistant to 50 meters, and has count down timers.

The new Ironman® Race Trainer Pro collection of watches- are good looking!!

AND with the top-of the-line functionalities and measurements one could possibly ever need AND GPS/software upload-able capabilities-including splits, time intervals, laps etc. For KONA wannabes who don't want to miss a beat!