Friday, January 31, 2014

Outdoor Retailer New Cool Gear+Trends Fall/Winter 2014 Part 1/Be Seen

Salt Lake City/Utah


The bi-annual Outdoor Retailer tradeshow is this country's biggest gathering of outdoor enthusiasts---with apparel, footwear, gadgets, gear and everything else that makes stepping beyond one's front door (or flap-if in a tent)…a comfy, safe adventure, day or night…with an emphasis towards the eco-minded.

For deliveries starting in late Spring 2014---and on through the Fall (except where noted)…there was plenty of stuff to see…that guarantees one will be seen.

Whether using 3M's well established 360º reflectivity-or other brands…reflectivity is a key trend that goes waaay beyond mere logo pops on items. Which, in our experience, doesn't really guarantee visibility by auto driving humans…just ask the road kill.

Highlights: (literally)
Gore Running- Hi-vis colors, reflective 360º details, performance fabrics-great fit-define the Mythos series-include 2.0 Gore-Tex® Active -waterproof/breathable jacket (Men's $259 pictured-women's too)-reflective print on sleeves/shoulder,reflective logo on front/back, adjustable collar w/ easy to operate cord stopper for one handed use, velcro fastening sep. hood, pre-shaped elbows, adjustable cuff, 2 front zips w/ semi-lock slider, zip -under flap+zip port. Matching Mythos 2.0 Windstopper® soft shell pants $149-reflective print front/back/reflective logo on front/back, reflective zip detail, 

tight bottom leg fit- closed by long zipper (handy).

Mythos-Windstopper® Lady and Men's  Gloves $59.99-touchscreen friendly-and absorbent material back of hand/thumb-wipe away sweat, fleece lined, wrist cuffs keep cold out, zip pocket left inner cuff, silicone grippy palm…and reflective tape back of hand +logo
women's pony tail friendly Mythos Windstopper® Lady Beany-lots of visibility details $45.99


Over at Nathan's ---the new BlackLight™ Collection, Run Longer™ Light Series, Something To Be Seen Collection and No Matter What Gear™ (yup- a whole lotta options)-  for F/W 2014- have a mojo riffed on the Netflix hit"…reflective is the new black…"

QuickShot Plus BlackLight™-holds 10oz…black reflective material is h-viz under light. (in these pics-kinda came out dark-light grey). Adjustable hand strap+thumbhole, expandable zipper pocket

SpeedDraw Plus BlackLight™ -18oz flask-grip free strap, same black reflective fabric-+bright straps...with our  better camera flash-kinda see how reflective fit is.
HPL #20 BlackLight™ (2L)-featherweight hydration vest-w/ patented Propulsion Harness for bounce free runs-w/ reflective black fabric (grey panels---light up when hit by light-can't see in this pic). Other vests, hydration belts-in this series...

Pulsar, HyperBrite (replaceable batteries) and Orion (USB rechargeable) Strobes…all very intense-clip on anywhere…super lightweight

Splash/rain resistant (rated IPX4)-Zephr Fire 300 Hand Torch-USB rechargeable-integrated 24º downward protection angle to fully illuminate paths ahead via front Cree White LED (308 lumens)…w/ back Red LED (8 lumens)

we were VERY tempted to walk out with one of these----lightweight USB rechargeable DomeLight™ stretch beanies-with LIGHTWAVE ™ front white and rear red LED lights, soft hand feel, DWR finish, hidden stash pocket 3M™ reflective trims. ..ALSO- TradRad Beanies-stretch fleece-w/ center back vent for ponytail-same details. Remove LEDs before cleaning (DUH)


Beyond cool-Yeti Solar Generators-come in 3 sizes. Gas free power-for personal electronics-up to fridges ($199.99, $459.99, $1399.99)
Portable power-is a massive theme at OR---Goal Zero-has a slew of easy to use options--- (solar panels, USB Universal Adapter and Cable kits).

We loved this versatile Lighthouse 250 Lantern& USB Power Hub, available now.
LED light bright-or dimmable, DUALITE™Directional Lighting feature-save power. Three recharging options= via Goal Zero Solar Panels, plug into any USB or crank the light anywhere.

handy green stands-fold up for easy carry $79.99
Bonus Points-go to the able to hear guy who showed us the Goal Zero Gadgets-still recovering from ear splitting Consumer Electronics Show.

Another winner in our most photographed award-the ZAP BIKE JACKET by Sugoi… introducing PIXEL-a fully reflective waterproof fabric designed for high visibility in low light-made by an Italian company, Plastotex. As one can see from the picture below-its made of 25% Micro-glass beads…60% polyester, 15% polyurethane. So the entire garment is reflectively visible in low lights-not just the smaller trim hits. Genius!!!!!
Zap bike jacket-3 color options. For now-only men sizes (really unisex) S-2XL, $150. In three colors-Black, Super Nova (neon green) and as pictured, Matador (red).

no flash-it is truly red. Details for cyclists-drop tail for lower back and seat coverage, waterproof front zip and waterproof taped seams HydroShield at work-moisture wicking too. 
We expect Sugoi's  ZAP LINE with Pixel fabric-to be on other separates-sooner than later.

SUGOI FALL 14 ZAP BIKE from SUGOI Apparel on Vimeo.

PS…already cozy-ing up to marketing demanding a female version.


CUTE CUTE CUTE-taking a cue from the see them everywhere kids' sneakers that light up with every step-Tubbs Snowshoes switches on new MotionBright technology with motion activated flashing LEDS -$50. Easy quick lock bindings and motion rails…the SnowGlow brightly adds some fun to outdoor adventures.


From Coglan's-a nifty way to mark a territory-10" Nail Pegs-with LED lights (9 lumens bright)-that can be turned on/off with a dial. 30 hours of not tripping over your own tent-so worth it…found online everywhere for less than $6.30.

Part 2
Part 3
Part 4
Part 5
Part 6
Part 7
Part 8
Part 9