Wednesday, October 19, 2011


Outdoor Retailer/SLC

words/images Judith Ecochard

Easy going-beachy vibe---prAna offered casual apparel in bright colors and prints for SPRING 2012... suited for "an active life with effortless style." Agreed. Men's and women's were divided into lifestyle and performance items-the latter made from more technical fabrics---but many of these pieces would work wardrobe workhorses.

We started our preview with the coveted accessories---including these feminine sheer and hand embroidered  scarves...made in the USA and India. $28-$32

Floral Embroidered Wool Belts-made in India $45

Hats---Jackie  Cadets $38 -middle row-vintage wash 100% cotton, Mia Cabbie-$32  bottom row -100% cotton-w/embroidery detail

Men's lifestyle pieces will transport any guy to some tropical island. The best-these breezy woven button-ups were inspired by vintage and textured fabrics---prAna style -made of organic natural or man-made fibers with Cuban cigar shirt styling. ($58-$75)

Performance-wise-the color blocking in the Quest Sleeveless $30 and Crew$35 are nice-and the fabric- a cotton/poy-breathes.

Hemp/organic cotton pants come in shorts too---with touch of spandex for stretch.

Drawstring board shorts with gusseted seams are multi-purpose-quick drying

Neo Short of Dry-balanced jersey with soft brush hand-quick drying, wicking and ordo free qualities  $55

Women get assorted tops and bottoms in great color stories, we thought---including this Waterfall group of lush prints and in Deep Blues, Meadowbrook Green, black and white...and Coral and Lavendar themes too. Very pretty and really timeless,

This Spirit tee-organic cotton-made in India--Fair Trade Certified $45-waterbase ombre print $45

Performance separates--nice enough for after one's "practice"

Burnout top---beautiful

ACtive print tops made from special Veeda fabric-a blend that flatters every body type witht he way it drapes.

Our top pick was this top made of Chakara (Supplex/Lycra Blend)-prAna's most technical fabric-great compression and shape retention, soft, super moisture management---and durable.

The styling is incredible---we thought of Herve Leger and Max Azria's latest for the legendary French designer...though no one here knew who we were talking about...

Crissy Tank $65

Justine Short-stretch canvas, fixed cuff...front and back patch pockets, eyelet detailing inside waist $60

100% organic jersey cotton-front shirring detail flatters

Gladstone Knicker $85 cotton poplin-with enzyme wash-very soft feel-  goes with all the tees...

Laynie knicker -side cargo pockets and front welt pockets-organic cotton/spandex $69

Crotchet lace back and  armhole trim make this shirred top special and flattering