Thursday, August 11, 2011

ATHLETA:NYC STORES DEBUT & HOLIDAY COLLECTION

216 Columbus Ave/70th Street

Words/Images Judith Ecochard

Athleta -the sportswear/lifestyle/casual apparel line we could live in 24/7 open it's new Columbus Avenue store for a media peak a whole range of wear for gals on the move...








 We have reviewed enough Athleta collections to know that the brand, owned by Gap...uses top techy/performing fabrics (Invista's cottony Supplex®, Schoeller's C-Change-durable,windproof,waterproof, Primaloft®, Lycra®, Athleta's own  Utility Stretch™, moisture management/anti-microbial, etc),--and including organic textiles---PLUS manufactures the highest quality items with a slew of smart details (non-chafing flatlock stitching, reflective details, non-intrusive 'hidden' pockets...)---as the line is conjured up by and for female athletes...



Giving the wearer a leg-up on whatever endeavor she does...including just hanging out on a couch.






The Westside of Manhattan store, the one we visited- is packed with merchandise ----but flows well-with areas of apparel logically laid out on shelves/racks by activity---ie yoga, running, hiking. There is no size chart available---which would help those not familiar with the Athleta way of things---but the sales help knows it all (and their on online kiosks to their site)...

All seem ready for the crunch of buyers we think this collection of terrific outer/active wear deserves.

NOTE: We find the sizing of items from Athleta (and most Gap owned apparel lines in general)--- are "American" sized-and not the typical Euro cut-particularly in the hips, cut generously...good to know as NYC is a shopping mecca for all body types. XXXS ---someday, we hope.


HOLIDAY 2011

Last week we got a media peak at the terrific Holiday collection that includes outwear pieces for winter sports too.

First off, we saw the amazing assortment of versatile yoga/low impact tops that Athleta does so well...and we haven't been to a yoga class yet where we weren't watching the clock pronto...no matter.

These tanks work for climbing too---as well as casual everyday wear...and the color range is terrific.


Lycra 2-1 wicking/antimicrobial---seams are flattering...a best seller  Kerala $59







back pockets helpful for spinning classes 







































ENERGY TANK for high impact $69-breathable, anti-odor





SMART--
This tank has a built in shelf bra made of spacer fabric that forms  the molded bra/no wire needed. 

Back zip pocket... 

Capris match up with the Tinker tops

Pretty cap sleeve with gentle ruching-flattering fit

Hana Run Short $39

Light reflective details on shorts-wide waistband- nice!






A great base layer---fleece feel.


One of our favs---this layered tee has power mesh panels for breathability.

Losser fitting tanks too Sodha $59






Super lightweight, inner brief, SPF 50+ Stability Run Short $44


pocket in the back with a waterproof pouch!


Love-Relay Capri made for year round use out of Supplex fabric -with banded cuffs

Contender Skirt/Capri combo is adorable and a nice feature for women that want a bit more coverage







OR Cocoon Cozy Sweater $98  shape cowl neck sweater/tunic can be worn draped...



Rolled down like a shrug.....














WINDWARRIOR Tights $98 made of stretching/wicking Velocitek®, wind proof panels, elastic grips at ankles...  pair for just Winter to wear under tunics with boots-works too.
Winter tights par excellence have reflective zippers-straight legs keeps the wind out.

Reflective details on heavier weight flared pants-water/wind resistant

We thought the back pockets cute-subtle logo



Many base layer options are so well done---we could see wearing these on their own...not hidden beneath!






Breathable, no chafe seamless, anti-odor/anti-bacterial, wicking/breathable---Seamless Twist Top Hoodie $89

Nice ruching details at shoulders
This INTERVAL Jacket is one of our top picks from Outdoor Retailer....love the fashion elements too---though the pockets are fully functional! For $118---one gets a windproof/waterproof jacket with a rear mesh panel, storm cuffs, thumb loops, 360 degrees reflectivity!!!!!!

Back pocket-reflective design element

Thumbholes keep the sleeves in place and the wearer warm.


We don't see too many of these in NYC yet---but most mountain towns we've been too have gals wearing winter skirts made of materials to withstand the elements. These WindWarrior Skirt-$98---by Athleta are wind blocking (panels) with 360 degrees reflectivity---and moisture wicking/breathable and CUTE!




Snow Stomper  $89-Quilted Down Skirt can be worn on or off the slopes.

Pockets and a  split pleat at the bottom ....baffle stitching keeps the profile slim


SKI PANTS---are also good for winter hiking....weather tough---in pretty colors too!




FREERIDE Ski Pants $198-with water/wind resistant fabric bonded to fleece---warmth without the bulk...ruching on  front legs=nice details. Back leg zips and internal gaiters

























We think these Fall Line Ski snow pants are super cool...$218

High Back Yoke keeps the snow out as do gaiters. Fleece lined for warmth.

Made with Schoeller's C-Change materials---POWDER JEANS $328-with amazing moisture management/windproof/waterproof/durable---with a great hand feel...not stiff!

Built in Gaiter-rear leg zip makes getting on/off boots ez.
























Athleta has some well made outwear pieces that are multi-tasking...a wardrobe basics for the cold...

FRESHIE VEST-$148-cinch at hem, water stain resistant. With a removable faux fur hood-Lined in nice gray contrast-zipped outer pocket, warmth via InsulEight™ 800 Fill.



















Terrific details---ruching/quilting pattern on back---


Waterproof rain jacket with flattering seams, cinched waist---with sealed seams








Our favorite item we think---is this amazingly chic Moto Trench Jacket----with oversized diagonal zippers---kept cozy warm via Primaloft® Insulation
Zipper sleeves-articulated elbows for ez movement

With the removable hood up---snaps high on the collar for warmth


No way to be cold---not in this Chalet Coat $248-Super light and compressive InsulEight™-down 800 Fill quilted down coat! Metal closures too...water/stain resistant.






As snowboarders, we know to look for the details---and Athleta delivers a well thought out FLURRY Jacket----for $498---made of Schoeller C-Change---with a remove-able snowskirt, media pockets and access for headphones....




for headphones

Recco tagged! A means to track those buried in snow-a real lifesaver found on smartly made skiwear!

Retractable ski pass clip

Hood compatible with helmets of all sizes.


Have it your way---a zip off shearling car length coat becomes a hip biker style jacket with a few unzips. Versatile and affordable-a great value.
Wonderful Shearling jacket

INFO: www.athleta.com