Saturday, August 13, 2011


Midtown, NYC

Words/Images Judith Ecochard

CACHÉ held its media preview a few weeks back...and for us it was a that we have heard of the brand---and had a vague idea that the on-trend label, that started with one store in the 1980's---   was known for it's dresses---as in dress-up ones for evenings, special occasions, and proms (depending on a gal's age)...

What we learned was that the company has stores across America...that it's stronghold of 30-50 years old women...

Front pleat of silk top-front and back equally as important, design wis-something Caché 'gets'

Back keyhole cut-out in sequins dress

Cap sleeve, sequins is sparkling but not overdone

... is now broadened to include younger females..." ...for 20 somethings used to raiding their mom's closet"

PLUS: now making a full-fledged line of sportswear, blouses/skirts/trousers, denim, dresses, accessories, and work-ready clothes.

"You will not mistake Caché for other 'heritage brands'..." we were told by the super smart merchandise/marketing women that showed us the collection set for deliveries beginning the Fall 2011.

This necklace makes an outfit

Indeed...there are wwwaaaayyyyy more embellishments, more ornate details and a variety of fabrics and finishes in the apparel mix.

Easy wear dolman sleeve stripped knit has a wonderful key hole back with oversized gold studs .

We thought the many tapered silhouettes--- and trims/design elements very eye-catching---and all very flattering/thoughtfully--- made to make women look beautiful...
Denim for women---washed details
Very bejeweled back pockets make these jeans ready for night's out too

Examples include exactly where a ruffle hits on a skirt---a top-belted, a tunic/mini softly a gal doesn't look hippy. This is a fine art---and something we see a lot of labels missing because maybe-they don't try it all out on fit models?

There is a balance of in wearing the separates -separately----
WITH more conservative items...with a fashiony twist-never boring.

Take this amazing jacket that is ---as one PR guy exclaimed "Madonna in the Boardroom."
Feminine seams-flattering double belt details on this versatile wool jacket with satin corset like construction=sexy and professional=we want

Our favorite was this flattering take on the natty nautical...that manages to use encased horizontal stripes in a way that does not add pounds with clever curves---sharp.
Cotton -feel---this knit dress hugs just right and sandals, a wide brim straw hat, earrings, scarf=well dressed.

Fake fur vest ($178) is fun and now a wardrobe staple for cooler temps.

details---hammered studs on a plush leather satchel...the leather laced legs on these pants...

Hammered Studs and Leopard Trim...adds life to a practical black leather tote

Prices for apparel are typically $80-$400.

Their new stores on 1144 Third Avenue and Columbus Circle in Manahttan----herald a "modern take" on contemporary classic designs that's typical of what Caché represents on many levels.