Monday, March 7, 2011

PERFORMANCE SOCKS FALL 2011: INJINJI® TOESOCK


OUTDOOR RETAILER, SLC

PART II

Words/Images Judith Ecochard

Unique designs assure active types of a durable, well-fitting and comfortable option for what goes between the feet and their footwear.

INJINJI is riding hide these days with the phenomenal success of Vibram’s Five Fingers running shoes.



















Their patented right/left seamless toesock pre-date that busting out phenomena---but the acknowledgement of the brand’s blister free and climate control comfort has outgrown the ultra-marathon runner and Yoga enthusiasts---Injinji’s early adapters.

We saw a smart expansion of the core product line with the introduction of new fibers, lengths and cushion levels….

NuWool™ is a new all seasons-heat/cold self-regulating,  Injinji’s own Merino Wool fiber that will be used in new Liner Toesock models (in micro and mini crew styles). Versatile--- these socks work on their own or as a base layer, inside traditional socks for extra insulation ($12).

NuWool also “creates the perfect climate” in the new midweight Trail Toesock (a min-crew. Quarter, crew, and over-the calf are also in the Series $16-$24).

Ideal for outdoor activities like hiking, trail running and everyday use, the natural heat insulating/moisture management properties of the super soft Merino Wool based Toesock makes this latest addition to the Injinji family an instant hit with buyers at the recent Outdoor Retailer.
Outdoor Series Available Now





































Plus: Nylon and Lycra in the mix keep the Trail Toesock durable and well fitting for a blister free, comfy glove like fit. We actually ran in a pair of the Trail Toesock yesterday ---in a torrential downpour where we were completely drenched…including our feet. Still we never felt cold and the socks retained their shape too…no slipping! In Blue or Slate.

A new for Fall 2011 Midweight Performance Toesock offers the most sole/heel cushioning via Injinji’s Sock Optimization System™ ---featuring a 360 degree cushioned knit construction in the sole/heel for extra shock absorption. 

Targeting hikers, runners and cyclists who want a bit more ---these performers feature CoolMax® freshFX™ ---for odor control and super moisture management during highly aerobic activities. ($16).



Widely Available for info: www.injinji.com
Fun Colors-Made of CoolMax® EcoMade™ from recycled PET polyester---in Purple, Rust, Black, White