Wednesday, September 29, 2010


Outdoor Retailer, SLC Utah

Prana (ancient Sanskrit for breath, life and vitality of the spirit) has evolved “steadily and naturally” from its very humble beginning based in its founders’ garage…to morphed into one of the larger brands we cover in the performance/lifestyle wear world.

We had some familiarity with the brand, as it's DNA is in the climbing world. Along the way, it has emerged with a  “present” mantra subplot…with clothes “aware of every move you make

For travel, everyday, yoga and other activities. Spring/Summer 2011 takes a turn through Barcelona with the bright color pops throughout the collection for gals.

The lifestyle line-up has the stylish fabrics (burnouts) and details with unique patterns and prints, saturated colors, and sublimation artwork techniques that bump up the tees and dresses from the basics to pretty.

For tops we favored this Elina Halter (pic above) with ribbon trim, and multi-colored smocking at hem.

The Soul T is made form 100% organic Cotton Africa---- and is a Fair Trade Certified™ T-Shirt that is made by the Liberian Women’s Sewing Project that gives thousands of women a chance to make a living.

The cute Gigi is a retro style---made of a cotton silk India blend.

And this breezy printed Jaselle Top with feminine butterfly sleeves with underarm slits and pom pom ribbon details along the sleeve and bottom hemline…is as appropriate on the beach as on a street anywhere. 

The print is terrific.

Also available, cargo skirts, hoodies, cordless self-drawstring shorts, capris, jeans and comfy knickers made form French terry and organic cotton /spandex blends.

The Mahida Collection is focused on easy knit dressing and layering, composed of organic cottons and recycled fabric contents.

Feminine silhouettes in Capri leggings, Harem knickers, and the wearable, elegant lightweight fabric of the Malia Capri with a flattering mock wrap overlay that ties at the center.

Other tops have internal shelf bras for low impact ---with criss-cross back straps (Leyla), tonal sublimation prints in the front in back on a stretchy tank (Marisol Top) and a racerback (Abi Top)--- a step above typical workout wear with unique prints and graphics.

A Sophia Bra top, good on its own or under un-buttoned button-ups. Practical and sexy.

What Else: A Performance line that’s made with a new Veeda fabric that breathes, drapes well, and stretches---plus provides enough support for moderate pursuits. We loved the retro floral prints too.

Words, Images Judith Ecochard