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REBECCA MINKOFF’S HAND BAG LINE INCLUDES A BAG FOR A GOOD CAUSE, THE EARTH ORGANIZATION







Text, Vivian G. Kelly
Images of handbags, Richard Spiegel
Image of Lauren Conrad, from www.shopbop.com
Image of Rebecca Minkoff, from www.Rebeccaminkoff.com

Handbag designer REBECCA MINKOFF loves the Big Apple. She’s based in New York and of her bags are made in New York.
Says Ms. Minkoff, [who could easily be mistaken for a young starlet] explained, “My bags are cut to move over the body with ease, I want to design bags for everyday women that are versatile in color, comfortable and stylish.”

REBECCA’S ECO INITIATIVE
A big “thank you!” to COLEMAN MCCARTAN, of CFM Public Relations and Consulting who heads up the PR for ENK. Coleman tipped us off to Rebecca Minkoff, when we told him we were looking for eco bags. Rebecca’s ECO WINE & BREAD BAG is a new rendition of her editorially acclaimed leather and canvas Wine and Bread featured in May ELLE.
Rebecca was inspired to create an eco version of the bag after meeting with the director of the EARTH ORGANIZATION. She was impressed and moved by his story of getting the animals out of Iraq when the war broke out. His story served as the motivation for her to make an eco bag whose sales would contribute to a good cause.
For more information on the Earth Organization, visit their website
www.earthorganization.org


WHERE TO GET THE ECO WINE & BREAD BAG/PRICING:
The Eco Wine and Bread toe in Rebecca’s signature royal blue is available in May at www.shopbop.com

Price: $104.

While we loved Rebecca’s eco bag, she’s got a lot of other terrific bags in neutrals and colors on the line that caused us to linger for quite some time at her booth.

COMPANY BACKGROUND
Although she’s only been in business for 3 years, and makes a concerted effort to design for “the everywoman” the celebrity set has taken note. Rebecca Minkoff bags have been spotted on celebs such as: Hilary Duff, Sarah Jessica Parker, Nicole Richie and Lindsay Lohan. Just recently, THE HILLS, star, LAUREN CONRAD, traded-in her Chanel 2.55 for a roomy Rebecca Minkoff Nikki in a pretty wine shade.
The bag line started when JENNA ELFMAN, a friend of the family, asked Rebecca to design a bag for a film she was going to be in. THE MORNING AFTER BAG didn’t make it into the film, but it DID make it into DAILY CANDY. After that, Rebecca switched gears and began designing bags instead of clothing, due to the growing demand for her hip bags.

To view more of Rebecca’s designs, visit the official website,
www.rebeccaminkoff.com