Text, Vivian G. Kelly
Images, courtesy of Ketchum Public Relations, L.A.
It’s not often we get excited about what Toy “R” Us has to offer, but we’re excited about Mattel’s new Barbie™ Bcause, a limited edition accessories collection Mattel has introduced this spring. Mattel’s Barbie™ BCause, is limited edition AND eco friendly. The Barbie™ BCause collection reuses and repurposes excess fabric and trimmings from other Barbie™ doll fashions and products to create fashionable items even us grownup girls can embrace.
WHAT’s ON TAP?
Handbags, coin purses, wallets, tote bags and diaries. Each is unique and features one-of-a-kind variations, giving it a little extra style, and a great way to put extra fabric to good use. Our favorite, the fun retro kitschy patchwork!
It’s never too soon to get your kids to start getting involved in being environmentally friendly, because it’s the right thing to do!
Average Retail Price: $4.99 to $19.99
Available: Exclusively at Toys R Us beginning April 2008
www.toysrus.com
www.Barbie.com