Text, Vivian G. Kelly
Images at event, Richard Spiegel
Image of Carolyn Murphy, Courtesy of Cece Feinberg P.R.
We haven’t been to an in-store runway show in quite some time, but we favorably impressed by the Vogue Magazine – Jantzen presentation at Macy’s earlier this week.
Commentator[ess] Anne Vincent, VOGUE’S Retail Merchandising Director, took the audience through the features of the line currently available on Macy’s 8th floor. Ms. Vincent reminded us that Jantzen is a venerable swim brand, going back to 1910. She also pointed out that part of the company’s continued success is that it’s retained a vital part of its DNA – old Hollywood Glamour.
Another key to this swim brand’s success could be attributed to A GREAT FIT. Jantzen suits and separates have more moderate cuts, neckties and soft cups for ease and comfort of fit. It is after all, hard to look glamorous if you’re wearing a poorly constructed suit!
DETAILS are also important, like the banding under the bust that gives lift and support.
CLASSIC RETRO COLORS AND PATTERNS
One of our 2 favorite suits was the twist top strapless sheath that hits at mid-hip. While the silhouette is an elegant one, the shirring on the bodice hides less than perfect midriffs.
Women with perfect bodies and nothing at all to hide, such as campaign model, Carolyn Murphy, also look great in this suit. The Jantzen Red the suit Carolyn wears in the campaign is one of the most important colors in this collection
If you favor prints and patterns, the large black and white polka dot pieces and the red and white Vine del Mar print
MIXING & MATCHING POSSIBILITIES
As Ms. Vincent quipped, “ With 3 or so pieces, you can create quite a few combinations and not break the bank.” The TANKINI plays a starring role when it comes to mixing and matching. It’s also referred to as “a meet and greet piece” ie: the top meets the bottom for some decent midriff coverage, thanks to a flattering A-line silhouette. This summer’s Jantzen collection proves that they know how to provide a suit that fits beautifully, is comfortable, AND has great style.
www.jantzen.com