Text, J. Ecochard + Caro Marketing
Images from Bordeaux
At the recent ENK show-we managed to make a quick pit stop on Pier 94 where the household names in denim and contemporary wear ruled the roost.
And right before the massive passenger elevator, we came to a screeching stop at the Bordeaux display...a line founded by CEO/Creative Director, Ardy Raminfar, who’s inspiration is: “Bordeaux is not for everyone.”
We don’t know about that-except positioning Bordeaux as an upscale brand….ya know, like the vino. Because the garb comes in wide ranging sizes that could fit every gal on the planet
We think the collection appealingly works…and so were not surprised to get this release from Caro Marketing—which we quote from extensively:
“ May 16, 2008 – “I don't have any sort of great little summer dress," Ms. Paltrow once told Vogue magazine during an interview. It seems the Academy Award-winning actress and young mother found what she has been looking for in Bordeaux’s Summer 2008 collection. After seeing the new line in the latest issue of InStyle Magazine [scheduled to hit stands on May 23rd], she put in a special order for a mid-thigh length, shoulder-baring Bordeaux original.”
We never quibble with how stylish Paltrow turns out…and can see why she found favor with the silk mandarin orange frock-with a shaper by Skinny’z built in underneath.
Wonder if she really needs that body shaper?
Retail:$205
Website BORDEAUX