WORKHOUSE PUBLICITY'S WORKHOUSE WONDERLAND EVENT:HOUSE de LUX, CHOCOLATE BAR, AROMA RESTAURANT/WINE BAR, PHOTOGRAPHERS LTD EDITIONs, LOVE is ORGANIC

Text, Images by J. Ecochard
and courtesy of Chocolate Bar & Photographers Limited Editions' websites

April 22, EARTH DAY 7:00 PM
West 25th Street NYC

The official Earth Day ran smack in the middle of a week full of eco-events. It’s great that organic products and lifestyles are mainstream (IMHO), but frankly the over, (mis)-use of the word “green” is making us cross-eyed.

So it was a relief to take a quick spin through Workhouse Publicity’s Workhouse Wonderland- to start a night of agenda-less light-hearted fun.

Spilling off the service elevator, we made a bee-line for the purely addictive choc/pretzel samples from Allison Nelson's Chocolate Bar- an ingenious candy company that operates espresso-like bars…but for chocoholics (located in upscale retail sites like Henri Bendel’s).





Then, buzzed but thirsty we graciously accepted a glass of sparkling rosé poured by Vito Polosa, the effervescent co- owner of the romantically snug, “in” Italian restaurant Aroma Kitchen and Wine Bar…located near the hipster’s destination, Bowery Hotel on East 4th Street.








Next up (and in the spirit of everyday Earth Days) it was great to see the new line LOVE is ORANIC DENIM's of 100% organic jeans for kids in adorably snazzy styles. We also got the scoop on cheeky, sexy fashion label/store House de Lux (it’s motto is a twist on the funkster icon George Clinton’s declaration “Free your mind and your ass will follow”) … new line of separates.


Created by a former Philosophy Professor, designer S. Hamady’s creedo that “fashion conveys no rules” harks back to the freeness of labels Fiorucci and Patricia Field’s back in her pre-“Sex in The City” days…with her original 8th Street store brimming with Heatherette-type boys glamming it up for a night at Danceteria (with then emerging star, Madonna).


The samples hanging on the racks, that included looks for adults, were snazzy…with the right touch of bling for the X, Y, and Z generations.





We finished off our tour of Workhouse's loft on an artistically inclined note when we were introduced to a revitalized concept on how to add some collectable oomph to our apartment’s walls.

Remembering the failed attempts of the Web 1.0 era’s Internet e-commerce art sites, Photographers Limited Editions avoids the pitfalls with a smart business of bringing engaging images from big names in the biz- directly to the consumer. The web store is divided by categories of limited editions and signed by artists’ offerings of the hottest new and veteran award winning shutterbugs of the 21st century- like the revered Timothy White, Arthur Elgort, Mark Baptiste, and Rankin.

Reasonably priced (if you don’t believe us, check out the red hot sums scorching the auction scene), we think this Web 2.0 will make it.