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FURLA FALL WINTER 2008






REWORKED SIMPLICITY” WORKS FOR ITALIAN SHOES AND ACCESSORIES
April 16th, Madison Ave. NYC

Text, Images J. Ecochard

Furla’s creative team conjures up two imaginary muses- a spirited 21-45 year old woman "who loves fashion but is not a fashion victim” and the hip persona of a loft dwelling urbanite- as templates for their Fall 2008 collection. At ease with modern furnishings, timeless Art Deco style, girly frills, and outdoor adventures (or the ideal French symbol “Marianne”)-Furla’s real life customers will love the classic carry-alls and pumps… as well as more “impactful pieces” that are ready to hit shelves in late summer.



SHOES:

Furla wisely continues its “Talent Hub” program –with chic, edgy offerings from designers:

Courtney Crawford (inspired by “the world of comic strips-particularly Catwoman), Nicole Brundage (graphic creations with a 30’s feel mixed with “Mary Poppins’ androgynous formal style…”),
Max Kibardin (Georgia O’Keefe’s erotic painted imagery), and
Maricò (the retro style of Audrey Hepburn in “Breakfast at Tiffany”)

Whatever the inspiration we loved the black patent leather ankle boots with see through diaganol net insets, two-tone leather Mary Jane pumps, and striking fuchsia and mustard suede winter sandals with a gladiator feel. (Open toe kickers a BIG TREND).





SATCHELS:




Furla celebrates its 80th anniversary with the high end glossy crocodile bag-designed by Giovanna Furlanetto- in new shades of bright red, an Yves Kleinish blue, and pearly grey.


An onyx black fake fur satchel (Dana) and clutch Oxana) trimmed in black leather are also eye-catching and puts a new twist on the furry ‘handbag moment’ that’s a few seasons old.







And we think the classic “Victoria” satchels will be the backbone of many women’s wardrobes. Available in tri- color shades, marked by thick leather piping defining the panels (akin to a typical Mondrian painting), quilted leather versions in grape and bosco green,…and in plush suede dyed “it” colors for Fall 2008, gray and purple grape.





NEW!!
Exclusively sold in Furla shops, the sparkling costume jewelry line is a natural extension of the brand. Clear, black or white Lucite statement pieces as well as multi-colored stones rings, earrings and necklaces are affordable (start around $150)…and are a nice finishing touches for pulled together looks.

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RETAIL: Furla shops and in better department stores Saks Fifth Avenue, Nordstroms, and online at Zappos, YOOX