Text, Vivian G. Kelly
Images of Ebay suite, courtesy of Kaplow PR.
Runway images from www.ebay.com, and www.style.com
THE ADDRESS TO KNOW: http://stores.ebay.com/Rickys-Exceptional-Treasures
For you vintage fans out there, it’s Christmas every week on Ricky’s site. Even if you’re not enthralled with true vintage collectibles, you'll want to pick up some fabulous pieces from the last few seasons at astonishingly reasonable prices. You can’t afford to miss out on Ricky’s store.
THE EBAY SUITE: We became aware of Ricky Serbin’s store when we visited the E-BAY suite in the Bryant Park Hotel during NY Fashion Week. There was a gorgeous Marchesa coral dress, a black Zac Posen, as well as a mint Narcisso Rodriguez. All were amazingly well priced. Back in February, the Writers’ strike was dragging on, and the Oscars were indefinite. Rather than counting on his usual Oscar suite, Ricky decided to participate in the Ebay suite instead. He was confident the Bryant Park Suite would be stylish, in part due to E-Bay, Style Director, Constance White’s involvement. Ricky’s a fan and friend of Constance’s; she’s his standing date for the annual CFDA [Council of Fashion Designers of America] dinner.
ABOUT RICKY
Ricky’s a 30-year veteran of the fashion industry As a Costume Jewelry Designer; he’s worked with many of America's leading designers to design their runway jewelry. The list he’s collaborated with includes: Marc Jacobs, Oscar de la Renta, Bill Blass, Adolfo, and Carolina Herrera. Ricky has the added cachet of being a member of the CFDA, [Council of Fashion Designers of America] since the mid eighties. Membership to this prestigious organization is invitation only. Ricky is EBay’s only fulltime seller who is also a member of the CFDA.
In a phone interview with LYRA MAG, Ricky pointed out, “In a scary economy, my store is a perceived value by my customers, and believe me, they’re very discerning and knowledgeable.”
For instance, he had just sold all of the Lanvin dresses he had listed. That’s the fuchsia chemise dress with bell sleeves that ran in Harper’s Bazaar and Vogue editorials and was also in the ads. The dress was seemingly everywhere, this fall, and arguably the hottest piece in Alber Elbaz’s fall 2007 collection. With Ricky pricing it at $1,000 rather than the $3,200 retail, small wonder he sold out.
WHO HE SELLS TO: Museums, fashion insiders, connected wealthy women and many other who’s who’s who “don’t know what EBAY is”.
MOST FABULOUS PIECES EVER:
Enthuses Ricky, “It’s so hard to chose; I get them every week! Okay, I love the Balenciaga 1957 piece with a cape and the demi couture green Dior dress. It’s called “demi” not “couture” as only 2 were made. They were originally priced at $13,000 and available for $2500 on my site.
To shop: either visit Ricky’s store, RICKYS-EXCEPTIONAL-TREASURES on EBAY.
www.stores.ebay.com
To search by seller name – use the “advanced option”, type in ricysue
Tel: 415.794.9636
To read more about Ricky, refer back to Sept. 2007 Vogue.
www.vogue.com