Tuesday, July 27, 2010


Bebelplatz, Mercedes-Benz Fashion Week, Berlin

Words Judith Ecochard
Images Courtesy of Mercedes-Benz Fashion Week, Berlin, Dan & Corina Lecca

(For NY Media Preview-Click Here)

Lightbulbs exploded as a horde of photographers swarmed the glam Mila Jovonovitch, an on time (memo to NYFW attendees-ON TIME) attendee and woman of great style--- that added a dose of excitement in anticipation of the Schumacher Spring/Summer 2011 Runway show.
 J. Ecochard

As soon as the hubbub from THAT calmed down, for us, however---is when the positive charge of it all, began.

Up until this show, we have seen plenty of likeable, well-made or on trend fashion…

But this collection reminded us of why we REALLY come to the Tent at Mercedes-Benz Fashion Week, Berlin…

AND in fact, reminds us of why we love fashion to begin with.

J. Ecochard

Schumacher, a lifestyle brand by today’s definition, is one of our favorites, easily. 

In fact, we hope that American retailers are wise enough to give their customers selections from this sleek feminine label, irrespective  of media coverage. 

Starting off with casually but refined breezy days looks--- in a pleasing palette of cool grays, coral peach, white, with an occasional saturated bolts of deep rose,  brown and black…one model after another ---commanded the runway in a well paced show. We felt that the international appeal of these looks are obvious---practical, sporty, all female attire---made to make women look great.

Note---even this buttery leather top, with perfectly draped silk cargo trousers, is a summery option...

As is this cropped gray leather motorcycle style jacket...

Wearable well cut shorts and cropped pants, loosely fitted but slimming- never sloppy-- with strappy sandals, uncomplicated tops...ideal hot weather pieces to look pull together--- when everyone else is withering with the heat.

...chiffon and tissue thin silk layers,

---a sharp blazer left open …all added up to polished elegance---on every single look on the runway--- that are versatile, dress-up or down separates…for the woman on the go.

A new silhouette that we thought well done is a rather sharp, grown-up take on what we think of a school girl uniform staple---a kick pleat mini---here in luxury, transparent, layered materials-without the bulk, riding low on the waist, cut to flatter, accessorized to perfection.

Our favorites are the dresses---as we think women are ready, willing and wanting to bump up that part of their wardrobe. As seen here, these frocks are fashion statements on there own…wonderful, really.

But for cooler temperatures, under belted cardis, shrunken blazers, a change of footwear ---these frocks  (and skirts, etc) ----are validly interchangeable for three season wear.

The details are spectacular---look at the striking shoulder straps here sewn as a deep v---it functions as a piece of graphic jewelry in a way. 

A sparkling neckline extends to a sassy shoulder strap. So clever.

Schumacher works with the finest fabrics…and this outing contain a diaphanous silvery shimmery textile that had the models floating…

Tailored head-to-toe polish, with an ease of wear, comfortable, sensuous, oozing a lifestyle of the independent globetrotter, the entrepreneur, the working mom in need of  effortless chic, a young gamine looking to make an impact beyond her denim…

These are the women Dorothee Schumacher designs for.


Hopefully, we get to see the details and accessories up close in New York.