Sunday, April 4, 2010


NYC & Outdoor Retailer, SLC UTAH

Words/Images Judith Ecochard

Up until a week ago, we wore our waterproof/breathable Sierra Design’s Hurricane Jacket everyday…around town, running trails, hiking etc

Which is saying something since our universe straddles a chi-chi urban fashion world and the rural outdoors. And also a tribute to the multi-tasking, layerable hooded jacket that comes in a bunch of colors. Of course, we have the black one.

For Fall 2010, we had a two-part preview, in the Big Apple and then a few months later at the massive Outdoor Retailer tradeshow.

What got our eyeballs moving before we even started to look at the details… is the major color story. As in real, high visibility colors (Radish/Sangria, Neptune/Poseidon, Dew (a yellow)/Charcoal, Blueberry/Sky, etc)…not the neutrals (black, white etc).

Well, definitely a huge plus for wearing during the hunting seasons…and nice tonal combos too.

Flex Jacket in Sky

What’s new for Fall 2010, tech wise is the Core Comfort Technology™ (CCT) ---a cutting edge “insulation construction technique in which down and PrimaLoft® baffles are strategically fused to the interior of the jacket via Fusonic Technology™" (meaning no stitching, but seamed together with adhesive bonded panels).

The upshot is a warmer, more mobile--- waterproof piece of outwear ---that keeps us toasty where we need it…courtesy of thoughtful body mapping for precision.

In New York, we first took a look at the new Rad Jacket from the Pinnacle Series, that’s ideal for serious ascents or any outdoor adventures. It’s purposefully oversized and fully featured (helmet compatible, fully taped PVC Free seams, exposed waterproof zippers, underarm vents, adjustable hem/cuffs). Available in assorted colors, this one is called Cosmo.

Next up---the lightweight Enduro jacket (and pants)…designed for all-weather outings, when the temps start to dip. Completely waterproof (and that includes the zippers), there are plenty of pockets, an adjustable inside drawstring, center front storm flap…and a removable, helmet compatible hood with visor.




The Enduro pants, like the jacket ---boasts fully taped PVC-free seams and a higher back to keep the snow out---rendering them very snowboard friendly.

Plus…a gusseted crotch and lower leg Stormflap.

The women’s version has a slightly different cut that’s more flattering, IMHO.

The 100% recycled poly, Cyclone Eco jacket (M/W)…is also a lightweight, versatile and waterproof shell---with the handy pockets, adjustable hems and cuffs…and underarm vents (a feature we can’t live without). Plus, the fabric feels great.

For absolute warmth and style, the Gnar Jacket (and Gnar Hoody M/W) is made from super lightweight 800 Fill Goose Down--- that really pack down to nothing…in a stuff sack (included). With elasticized cuffs with thumbholes, an interior zipper pockets and 2 interior dump pockets, this is an easy travel friendly, lifestyle garment.


The new Sizzle Jacket M/W, made with Primaloft Eco® (40% recycled materials)…has a more insulated body and an interior tricot chin guard that allows for chafe free zip ups…also making this a perfect everyday garment.

As snowboarders, we spend way too much time sitting down in the we covet the new Lunatic Pants that are water resistant, and breathable for technical pursuits ...AND durable.

Snapped---in Chocolate

For midlayers, Sierra Designs is launching the retro cool,  Tarzan Hoody/Jacket…a comfy/cozy fleece (aka fake Cheetah Fur) with a water resistant DWR finish, interior tricot chin guard and elasticized cuffs. We would haul this around with us everyday, as it’s easily stashed…and can keep us warm enough on it’s own during the Fall.

INFO: Ship dates start in the Summer 2010.

Men's Flex Jacket-Raisin