Monday, April 5, 2010




Altitude Jacket

Words/Tradeshow Images Judith Ecochard,
And images courtesy of Carve

CARVE DESIGNS is a stylish contemporary collection for active gals on their downtime…meaning after surfing, scaling cliffs etc.

Why this is a good thing is that the fit of the clothes, hip silhouettes, and fabric choices reflect that healthy lifestyle. And the value prices will keep customers wallets happy too.

For Fall 2010, the editorial focus was on freshening up key pieces from the PARIS group of daywear, tweeking bestsellers, and offer a terrific tonal palette of colors…YES. So nice to see --- instead of just the neutrals.

A sportier, semi-fitted Bordeaux hoodie ($68) made with yummy prima cotton--- is in a classic stripe pattern for nautical savoir faire…and goes great with the best selling Paris boat neck stripped long sleeve ($28). 

The Paris group also has a great and very versatile (travel, wear to the office dress, pair with boots, pumps or leggings), jersey blend Winter Dress- $88- (in Coffee, Raspberry, Gunmetal).

What we think the Tahoe Wrap Sweater ($88), with a lovely high neck roll collar, and grosgrain ribbon at the neck that makes this chunky knit, chic...will sell well. Retailers should note.

A new twill cotton Presidio jacket ($115) hits just at the lower hip ---a thoughtful touch for those of us who live in denim. Princess seams flatter too and we always appreciate patch pockets that snap close for our always need it lip-gloss.

Plus…“Off The Wall Pigment Dye” gives the jacket a vintage vibe.

The new Hudson Pants ($76)…a low rise denim with boot cut legs…. also has the same rinse (Black, Gunmetal, Blurple). The back pockets that enhance (not amplify the back view) have metallic stitching on the pockets and lie flat flaps.

Cooler climate dwellers can start buying the new Altitude jacket ($98) this summer. We liked how the chevron stitching pattern and a cinched waist ----smartly manages to give feminine shape to this lightweight down jacket that’s fully lined in a contrasting nylon color.

A favorite…is a classic shirt. Carve Designs has one of the best we have seen anywhere…the new Hailey Shirt ($68)…a raw edged ruffle shirt, that has back seams for a contoured fit. Slightly frilly but still borrowing the best from menswear…meaning the 100% cotton fabric with mechanical stretch.

A wrap merino wool sweater, the Wellington Wrap Sweater -$118-(there is probably a You Tube out there showing the many ways)…can be worn slouching casual or elegantly wrapped to keep a gal warm and show off her curves.

As always, Carve is committed to all things green…and there are many organic fabrics used in the Fall 2010 collections. We love…the cozy ribbed (neck, arm cuffs, and waist) Telluride jacket ($88) with front buttons in feminine shades (Wheatgrass, Spice, Burnt Olive, and Gunmetal).

Boiled wool can be a well-worn, warm textile---but just ho-hum. The bomber here---- the Jackson Bomber ($128), fully lined with contrast color…gives this piece the edge that is always lacking in the boring shapeless style we usually see in other collections.

There’s a Jackson Long Coat ($168) too ----with a handy two-way zipper and a removable belt at the waist.

We don’t profile every separate in this review…but we strongly believe that Carve Designs really nailed it in terms of focus. All of the attire is well made, interchangeable and workable with whatever a female already owns.

Shipments start July 2010. The Spring Collection is available NOW.