Outdoor Retailer/SLC
words/images Judith Ecochard
Recently there was a clip in the print magazine,
Outside that profiled
Gore-Tex® and its competitors in the breathable/windproof/waterproof technology world of methodologies, textiles and treatments.
Our fav part was the title cuz we love that Cypress Hill hip hop ditty-"Insane In The Membrane." FUN-and a
dis song...fyi.
Whatever---Gore-Tex® is used by hundreds of labels-in performance wear, footwear--- and even in fashion apparel and shoes...though those bold hangtags might be absent from the mix.
A selection of brands-and their Fall 2012 selections are pictured below.
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| Saucony |
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| Patagonia |
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| Mammut |
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| Lowa |
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| La Sportiva-new apparel |
Saucony and La Sportiva's Gore-Tex® products using lightweight, 3 membrane
Active Shell for high octane activities requiring extreme breathability and excellent next to skin feel--- and
Proshell for summit the mountain endeavors that are under extreme weather/super tough conditions---caught our eyeballs at the display.
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| OR |
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| The North Face |
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| Marker |
What we really liked the best--was the new to us Gore-Tex® running apparel made from ACTIVE SHELL®---a collection that apparently is Europe's number 3 best selling brand ---and across the Pond, is now being introduced. Very cool.
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| flattering princess cuts |
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| caped back for great fit and adjustable cord |
Most of what we had time to see belonged to the Air Lady line-that's been revamped for the USA-so we were told by a marketing rep.
"It's a crossover from fashion...to go after that techy fashion gal...design and fit are key." We agree-can you spell
Lululemon?
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| built in reflectivity/stow pockets |
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| mesh vents hidden under zips-keep you dry |
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| arms stay put with these elasticized cuffs-and also security pocket, media built-in slots |
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| aerobic activities make this vest practical and versatile...waterproof, breathable and extremely lightweight. |
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| thumbholes |
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| side mesh vents-great stretch keeps you cool when going hard |
Fit for a women's curves we loved this white running (stretchy) hoody---with details, details, details...
Running tights too-with zipped pockets, reflectivity, zipped ankles for easy on off.
WHAT ELSE-A collection of bike wear made of the WINDSTOPPER® material is already for sale.
INFO:
http://www.gore-tex.com
"It's a crossover from fashion...to go after that techy fashion gal...design and fit are key." We agree-can you spell Lululemon?
Fit for a women's curves we loved this white running (stretchy) hoody---with details, details, details...
Running tights too-with zipped pockets, reflectivity, zipped ankles for easy on off.
