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NEW YORK, NY –April 24, 2012 – DoSomething.org, with the help of campaign spokesperson Hayden Panettiere, launched today its first ever prom dress donation campaign, Prom for All, which aims to get young people to collect formal dresses for girls who might not otherwise be able to afford them.
NEW YORK, NY –April 24, 2012 – DoSomething.org, with the help of campaign spokesperson Hayden Panettiere, launched today its first ever prom dress donation campaign, Prom for All, which aims to get young people to collect formal dresses for girls who might not otherwise be able to afford them.
An American family with a high school student spends an average of $1,078 on prom, leaving one out of every four American families unable to send their student to prom. Prom for All rallies students to organize dress drives at their schools and in their communities and drop the dresses off at a local collection site through June 22, 2012. The dresses are then passed on to girls within that community who are in need of a dress. Seams (get it?) easy enough, right?
“We’ve all got those dresses in our closets that we looked fabulous in once but will never wear again” said Alyssa Ruderman, campaign manager for Prom for All. ”Why not put those dresses to good use and into the hands of someone who needs them? Prom is a pretty big milestone for a teenage girl and we don’t want anyone to miss out. ”
“I am thrilled to be a part of such a giving and heartwarming campaign for young girls,” says campaign spokesperson, Hayden Panettiere. “Every girl should have the chance to feel like a princess on their prom night and I'm so proud of the girls who have chosen to participate and give back!"
Everyone who participates in the eight week campaign and gets their friends involved is eligible to win a $2,000 scholarship. Other prizes include a night on the town in a limo!
To view Hayden Panettiere’s PSA:
To learn more about Prom for All, please visit www.dosomething.org/prom