words/image Judith Ecochard
Outdoor Retailer/SLC
Well, since our
Spring 2012 look see of the Swedish brand
Fjållråven (means fox) ---we not only know how to pronounce the name, have instant recall on our MAC how to do those two dot thing-eys above the "a"...
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| Anorak No. 8 -advanced trekking anorak $670 for all four seasons in some locales, anyway...adjustable hood, high brim /collar protects vs elements, gusseted armpits for extra freedom of movement, large bellow pockets for maps, GPS, small tools, etc., extra storage pockets---in four colors, fabrics of G-1000® Eco and polyester and cotton. Atop Gaiter Trouser No. 1-$489with flexible leg, draw cord adjustment on calfs-zip off leg part turns into a gaiter...trouser part=shorts.Boot hook in leg secures to trekking shoe... |
...we also basically see those Känken (backpacks/rusacks) all over Manhattan -hauling around stuff for native NYers and tourists alike--- (we know they are tourists cause they bunch up and clog the sidewalks).
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| Vika and Dale Beanies 100% lambswool and G-1000 Heater Hat in Pumpkin ($50-$65) |
What's new for Fall 2012 is a re-branding in a way-with a big push on the USA market-that should have the retro looking (in a good way), functional - performance brand in a store near you. (Besides the J. Crew collab, fyi).
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| LADA Sweater $180 |
HIGHLIGHTS: The
NUMBERS is a collection of "state of the art outdoor garments..." in men's - uni-sex styles.
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| Polo No. 5 $450- warm-made from English lamb's wool, half cardigan knit traps a layer of air, raglan cuffs, collar, cuffs and bottom body in folded half cardigan rib. Over burnt orange Trouser No. 26 $305-triple stitched for extra durability |
Durable, functional and stylish, the
Numbers Series are made of eco aware fabrics and production standards---AND like the early days of Fjällräven, the products are numbered-hence the cool garment tags-with a story.
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| Lined Shirt No. 1 durable, wind resistant G-1000 Eco lined w/ warm wool blend...works as a shirt jacket or everyday wear, press buttons in the front, on cuffs, and pockets...lower back for extra freedom of movement...in sand/sand pictured, and tarmac-an army green shade $400 |
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| Anorak No. 8 in UN Blue-$670 |
A wall of colorful Känkens---$55 (mini)-$75
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| our coveted Luhkka Cape $299 with Vintage Briefcase $110 |
INFO:
http://www.fjallraven.us
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| Jacket No. 68 made from G-1000® Eco...fixed 3 way adjustable hood with sheltering brim that can be folded back for a wide view of the world, gusseted armpits and bellow pleats in the back for movers, loads of pockets, including one in the back, draw cord hem...snaps everywhere including sleeves. |
HIGHLIGHTS: The NUMBERS is a collection of "state of the art outdoor garments..." in men's - uni-sex styles.
A wall of colorful Känkens---$55 (mini)-$75
