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LANDS END SPRING/SUMMER 2012 Men's. Women's, Home

words/images Judith Ecochard

We can't think of another clothing label that offers the variety of styles, cuts, and fabric options for swimwear- as Lands End does.

The recent media preview-impressed all----with the assortment of splash worthy attire...from sporty to glamorous enough to wear anywhere ---and most with woven in 45+SPF
swim skirts

PLUS: With different body types in mind---the L.E swimsuits have coverage -available for modest types-and for those wanting more revealing options---- with the great fit, stretch and shape retention of swimsuits priced way higher.


sports top


Lela Beach collection- feminine































































sold separately






















side ruching/draping with sweetheart neckline flatters






































Avalon collection elegant cover-ups and swimsuits




details-like keyhole neckline with gold metallic trim

pretty prints

leather trimmed straw bag



Beach Living-easy wear, shapely but not super fitted



ruffles and ruching-wear everywhere


Attached swim panty with swim skirt

Glamor

tropical prints

Ocean Beach 

details-toggle laces hand woven 




quality materials-double faced-top is swim tough






Apparel for women ranged from casual to polished wear for work.































Accessories are a Lands End signature...durable cotton canvas, leather trims----efforts to use USA companies to manufacture----








Th Starfish collection is casual wear that's pulled together---with interchangeable separates...in neutrals and sailor strips every which way...









lined collar of trench-in a coralshade


quality production-lined jacket=perfect


Classic dresses-flatter any figure-in terrific color and prints

cotton shirts

Tailored dresses-great pleats, flatter without adding inches where we don't want






red, white and navy blue


madras-linens and cottons-classic silhouettes versatile





Children get plenty of options too---including monogramed totes...



MENSWEAR


American Hoffman California fabrics partnered with Lands End for collection of board shorts for men that are fabulous vintage inspired prints


















Ella Vickers-makes carry-alls out of repurposed sailcloths-we actually met her years ago ----now Lands End offers an exclusive tote-that we were lucky enough to get.
mad for plaid in bright colors



crew neck cotton sweaters






















Polo shirts are available in solids and prints-in different fabric weaves...


collars are double faced-nice






Lands End sourced cotton from Texas and had the apparel from this collection made in California



vintage style label

hems-to be worn out




Crisp blazers look good with khaki shorts as well as classic navy pants.




Belted shorts-the kind men will wear.





Accessories for men include hand woven hats from Equador, hand woven belts-from Montreal...and solid brass buttons.







L/S Supima Cotton button downs-Lands End specialty-in no-iron options


Home Decor is starting to become a major category for Lands End----including cushions, dishware designed by Tom Parker...and classic hammocks and Adirondack Chairs.






Bedding-also share nautical and vintage floral designs.






INFO: www.landsend.com