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GLAM ROCK WATCHES-INTERCHANGEABLE CASE COVERS

SOHO HOUSE, NYC

words/images Judith Ecochard

Glam Rock Watches is such a smart click on/click off change the look of your watches---modern luxury timepieces--and a patent pending system...we are kinda surprised it hasn't happened prior to the launch of this brand.

Naturally-it's an EURO brand---with a name like that-AND it perfectly captures some of the many collections launched recently--- like glammy (of course) South Beach-with the latest click on covers, Miami Beach, Racetrack and Miami series. And yes, rockers from the 70's pop scene would approve too...though the styles range from more classic and understated---to bling laden in your face timepieces.






GLAM ROCK watches are sold with three covers....and boast Swiss Quartz Movements and quality leather/silicone/rubber/stainless steel straps...that are interchangeable too.


Strong sleek modern watches
Men's watches-have heft---sporty feel


Genius really-the covers come in a whole batch of materials and colors-in stainless steel, duramet, ceramic and genuine diamonds.





smaller classic ladies watches

Enrico Margaritelli-a former architect/engineer---conjured up the brand


Men's sport models (unisex) have special features like tachometers, sub dials etc---and are water resistant to 100 meters.





SoBe Tech Watches

















SoBe Men's 



















SoBe Men's Watch

Fun-!!!! Miami Beach


SoBe COLLECTION
Widely available-Glam Rock typically range in price from mid 200's to 1500 USA dollars-depending on model and materials.



SoBe WATCH


















OF COURSE-THEY FED US TOO.