Wednesday, July 20, 2011

SJAL Holistic Skincare Media Launch

Gainesvoort Hotel, Meatpacking District, NYC

Words/Images Judith Ecochard

Creator of SJAL -Kristen Petrovitch

SJAL is a luxury skin care line that has been quietly around for a few years...and recently had a (re)launch party for select media----in the hip Gansvoort Hotel in downtown NYC.

We met the daughter of the duo mother/daughter Karen and Kristen Petrovitch, well travelled and spiritually inclined creators of this focused seven product skin care collection...a beautifully packaged skin care collection that is inspired by the healing elements of Chinese, Tibetan, Ayurvedic, Homeopathic and Vibrational medicine---combined with cutting biotech and bio-osmotic powers.

Meaning---products that are good for all skin types and made of high quality ingredients---not temporary fillers such as petroleum jelly, mineral oil (YECH skin cloggers), or silicone.

And designed to heal, reduce inflammation, cleanse, lift, balance and re-energize...

Interesting ---the firm belief in the powers of crystals and stones---imparting certain properties...and thus including in the making of may SJAL offerings.

We experienced a wonderful healing facial where our skin was cleansed using the Balans (Balance) Deep Pore Cleanser and toned using the terrific smelling, energizing (via precious metals and siberian ginseng) Mineral Kalla Energy Toner...and experienced the gentle polishing and deep exfoliation of the Pearl Enzyme Exfoliating Mask---which like all the other items---is packed with the ingredients like crushed pearls, amber beads, mushroom, pomegranate, papaya and pumpkin enzymes and bromelain---all proven skin cleansers and gemstone extracts that clarify, hydrate and brighten.
Our facialist =amazing

We are always skeptical of ingredients because really--- how big are the percentages of the ingredients used to meaningfully sink in and make a difference...especially since skin cell turnover takes a few weeks (months).
Perfectly made Mojitos

But seeing is believing...after a finishing light application of the Kura Intuif (Skin Intuition) -intense hydration creme which is not greasy at all---but effective at reducing redness, hyper pigmentation and reducing facial lines via oligo-and tetra-peptides, vitamins c and a, and echinacin...we actually went about our night without foundation---cause we did not need it.

INFO: including E-Commerce and retail locations (upscale like Fred Segal, Barney's Beverly Hills---and worldwide outlets....