Revolutionary football boot features Nike adaptive traction technology and helps players improve their performance with expert tips and training through Nike Football+
LONDON, UK (February 24, 2010) - At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc. (NYSE:NKE) today unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet while the vibrant ultra-violet color boosts visibility on the pitch.
"NIKE, Inc. is the world's largest and most innovative football company," said Mark Parker, NIKE, Inc.'s President & CEO. "Our success in the world's most popular sport is based on creating innovative products and experiences such as the new, incredibly light and responsive Mercurial SuperFly II boot and Nike Football+ which connects the digital and physical worlds of football. These are among Nike's most advanced products to date and will help write the next chapter for Nike football."
We are sure the Chelsea, Arsenal fans...were less than thrilled with the choice of footballer...but we are ALSO sure there were many swooners there...and not just for the VERY COOL KICKERS!
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