ROCKER OUTSOLE SHOES + FASHION MEETS FUNCTION
Outdoor Retailer, Salt Lake City, UTAH
Words, Images Judith Ecochard
“This is what happy looks like” is the tag line for this brand of wellness footwear---that has blown up into a collectible line of shoes, sandals, and boots--- in funky patterns, cool materials like patents, and a rainbows worth of bright and neutral colors.
What started as a men’s line... caught "on fire" with Nurses as the core fan base. But judging by the gazillion of styles we saw at OR…we are sure that every gal with feet…can find something that will catch her eye.
Two styles of sandals (“Milanos” Mini-Rockers and “Portos” Collections) are new for Spring 2010 and come in trendy metallics (pewter, bronze) as well as crinkle patents. Think the ease of flip-flops but way more comfortable.
Clog styles with circle detail come in pop prints like the “Peace & Love Black” and the it look for Spring 2010 ---an embossed snake pattern.
The boots (especially the ones with sheepskin)--- to our eyeballs, are Ugg like but one up those wildly popular kickers with built in benefits of support and nicer details like embroidery and metal charms. (Around $159-$169)
There’s also a sweater boot ($129)…a great look with denim.
Mary Jane “Paloma” peds are jazzed up for Spring---including animal prints.
ADDED PLUS: A removable footbed…with a patent pending groove in the shoe that helps them stay in place.
INFO and E-Commerce: HAPPY LOOKS LIKE
