LYRA MAG.

“ NO PAIN, NO GAIN ” CHALLENGED WITH NEW FORMUALTION OF SMOOTH GEL HYALURONIC ACID DERMAL FILLER WITH LOCAL ANESTHETIC LIDOCAINE Four Seasons Hotel, NYC Two weeks ago, a gal pal …who is the type who maybe, MAYBE…wears lipstick two times a year...confided in us--- that she has something MAJOR to dish. We conjured up über actions--- like quitting her job and moving to some far-flung nation… …but for her, the big deal was thinking about doing SOMETHING about those deep wrinkles that ran from the tip of her nose to right below her mouth (the nasolabial folds and marionette lines). Well now, the FDA approved dermal fillers of choice for many MDs, Juvéderm® Ultra (for fine lines/wrinkles) and Juvéderm® Ultra Plus (better for deeper lines/folds) ---both made from the key component hyaluronic acid (HA) a naturally occurring, water retaining, biodegradable complex sugar found in the human body and mammals--- …is available in a new formulation, Juvéderm® XC that contains 0.3% preserv...

We know hordes of people who are devoted to all things Jimmy Buffett ...aka PARROTHEADS.  Well add a line of Margaritaville lifestyle perfect aviator shades (and other cool eyewear)--- to the list...in a fun collaboration with premium brand, sunglass maker--- Orange21.  INFO: ORANGE21

New York Fashion Week Felissimo Townhouse, West 56th Street February 2010 Words, Images Judith Ecochard A presentation format of mannequins lined up in two spacious parlor rooms---                                          RAINBOW COLORED PRINT-A SHOT OF TROPICAL COLOR and a model posed on a grand staircase… --was a very calm way to see a collection from the Brazilian designer V aldemar Iódice. In the past, runway shows for his eponymous label have been upbeat, festive occasions packed with seductive clothing for women who want to stand out when they go out. Maybe it was the quiet hush of it all (partially), but we felt this collection had many more sophisticated separates and dresses--- that would appeal to a broader range of female. Inspired by a trip to the Amazon, a sparkling frock with delicate bell sleeves hemm...

Well...what a crazy name... but the new NIKE MERCURIAL VAPOR SUPERFLY II is a big deal for football/soccer players worldwide. in our inbox...   "DELIVERING GREATER SPEED AND EXCLUSIVE INSIDER ACCESS TO THE WORLD'S TOP PLAYERS Revolutionary football boot features Nike adaptive traction technology and helps players improve their performance with expert tips and training through Nike Football+ LONDON, UK (February 24, 2010)  - At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc. (NYSE:NKE) today unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet while the vibrant ultra-violet color boosts visibility on the pitch. "NIKE, Inc. is the world's largest and most innovative football company," said Mark Parker, NIKE...

Outdoor Retailer, SLC UTAH Words/Images Judith Ecochard We were going all Dorothy in Oz --- when we walked into the K• Swiss booth… KONA™S Training hard (already) for our first triathlon, our peepers bulged when we took in the co-branded Ironman® series of performance apparel and footwear--- from K• Swiss…a brand that now “ covers the spectrum ” of active lifestyles. WHAT’S NEW: The country running shoes, part of the Ironman® series---now include Korea and South Africa …just in time for the World Cup . The Brazil model that launched last year…are still our favorites! ($100 only available for men---- WHA?) The really big deal are the new kickers that all boost athletic performances via Blade-Light Technology ™ ---that provides ultra-light cushioning through “ a series foam blades aligned to the angle of impact…” that compress in proportion to impact forces…and then genius…recovers to their original shape for that “springy feel.” We wish our memory worked ...