OUTDOOR RETAILER MARKET, SLC-UTAH
Words, Judith Ecochard
Images, Chaco & J. Ecochard
“Fit for Adventure™” is Chaco’s slogan that neatly sums up the company’s commitment to creating “best-in-class footwear for the adventure driven.”
In business since 1989, Chaco’s cult following is devoted to the BioCentric™ fit via a contoured, gender specific footbed that helps control pronation…and is incredibly supportive. There’s shock absorption aided by the sculpted heel cup that “centers” the foot, and a cushy polyurethane provides additional comfort. We’ve seen these sandals worn by every river guide ---on hikers too.
SPRING 2010
Designed with feedback from river guides, the new bumped up Z1® and Z2® Pro Series have enhanced outsoles made from Vibram® Idrogrip- ultra-sticky rubber, water drainage channels, adjustable pull through straps and heel leash.
The new Marine series is for boaters as the outsoles lug design is non-marking (light colors), sparing wooden decks…yet it still grips (new Vibram® Marine).
Popular with retailers Chaco’s after sport -Zong-X for women, are a double strap version of the popular Zong sandal. The straps come in snazzy colors (field green, stitch brown, multi red, black) and feature EcoTread outsoles with 25% recycled rubber.
A Casual line builds on the comfort factor in a fashion wise way…with leather and colorful webbed straps. The new Sway and Shift have leather lined BioCentric™ footbed with topdeck deboss artwork, EcoTread outsoles (25% recycled rubber) and cute uppers that look great.
Guys get the new Z/1® leather version of the classic Z/1 with the same 360 degree Wrap-Fit adjustable straps, a no stretch leather upper…and the details that make Chaco sandals----the BioCentric™ footbed plus an anti-microbial hydrophobic cushioning layer bonded under the leather deck.
INFO and E-Commerce : CHACO USA
