|Polychromatic®-Keystone Research+Pharmaceutical=nail lacquers, polishes, gels in loads of colors+finishes….plus new technology for nail treatments. Their offerings make us want to start our own line! Free manis for attendees-THANKS.|
Novel cosmetic applications---gets assimilated PDQ---often because the companies enabling the makeup labels-big and small---are open for business- to all with the right funds…and of course-the desire to create+package cosmetics, minimum numbers met- and market/promote them so consumers get their chance to try/buy.
Custom formulations for products do exist--- by all companies we spoke with at least---but with gel eye-liners and makeup pencils-in particular -it seems the innovations are driven by these very same companies we talk to at trade shows like the wonderful makeUp in New York Show that just took place.
Patented and patent pending ingredients and packaging-like those from skin/haircare---are abundant. We see adverts on this all the time---BUT who holds the patent-can be these 'unknown' private label entities…not the makeup brands themselves.
Depends-i.e. L'Oreal holds hundreds of patents and has its own extensive R+D departments---but reaches out to outside companies (more of that in a later post).
|Schwan Cosmetics (fyi schwan=swan in German) has a huge assortment of colors, formulas, application systems and packaging… including long wearing eye pencils that go on and stay---good for warm -humid climates.|
|Schwan Cosmetics-enduring black-cat's eyes makeup is classic-inky dark shade sets pretty fast|
|Schwan Cosmetcs-Chubby lip pencils-now come in lots of colors and finishes-including the ever popular semi- matte finish… and sheer tints-l are moisturizing. Clinique's chubby pencils started this explosive segment of the market a few years back.|
|sheerer lip tints and-self-sharpening popular -…so always have perfect shape|
German company Faber-Castell (since 1763) is acclaimed for their writing instruments---and in more modern times ---their fab high performance cosmetics from a country probably still celebrating its recent high drama World Cup win.
|Love-Simply Red velvet smooth satin finish-semi-matte moisturizing chubby lip pencil with high pigmented long wearing color- with hyaluronic acid, panthenole, &ceramides.|
We should have asked for a sample of this…the Cool Cat-is -"the perfect combo for creating 'rock-chick' look that never goes out of style." One end is a deep black 12 hour liquid liner with an extra long tapered tip…the other is a creamy kajal with an intense finish (self sharpening cap)…in an airtight combo stick packaging.
|Faber-Castell-95% wood is sourced from sustainable supply-as indicted on the pencil---Forest Stewardship Council logo from. PLUS---all we saw are paraben free-imo Europe is more on board than USA with this.|
Gutberlet Cosmetics-is also German based---and a parent to a resurrected writing instrument company (Kaweco-since 1883).
|long felt tip liquid eyeliner…precise application ---long wearing.|
|we were obsessed with these base model sticks-with spongy tip---clicks into- on the other end-a reservoir for ---in this case-liquidy concealer. …and an online search conjured up all sorts of patents held by H&M Gutberlet®|
|best sellers-we can see why the double sided Eye Designer Applicator-Eye Designer Refill-Art Deco|
JOVI Cosmetics (from Spain)---was new to us but we got to test drive a bunch of their fabulous portfolio of wooden and liquid ---and jumbo automatic pencils for lips, eyebrows (important trend lately)---and eyes.
Another fav …Dip Liner liquid eyeliner-here in a purple with gleaming-shiny metallic hints ---reminded us, in a good way-of automobile-Plymouth Colt (1994)--- color--back in the ole' Nirvana days.
The company is ISO 9000:2008 certified following GMP guidelines (which we searched-is quality management systems verified by internal audit checks or by an independent verification company) .
Not a great picture---but from Korea's HWA Sung Cosmetics…we were topped in our tracks by this double ended "Lip Stick and Lip Powder Pearl" combo…as many makeup artists-recommend putting a bit of glitter on cupids bow to highlight lips-give the illusion of a fuller pout. Well this two sided instrument-is a semi-sheer lip color (customizable of course)- one end---and a powdery gold metallic on the other…neatly achieves that with texture thrown in. Reminds us of some of the new nail art applicators.
Cosmetics: Part 2