 |
| taped to a window---inspiration-thick braids all |
Studio 450: 450 West 31st Street
Hair Inspiration by SoftSheen-Carson Director of Education Mezei Jefferson
Optimum Salon Haircare Amla Legend Rejuvenating Ritual, a rejuvenating product collection infused with legendary Amla oil, an Indian oil used for centuries in India as a luxurious natural hair conditioner, was the official hair sponsor for the Edwing D'Angelo Spring 2015 Collection runway show.
Inspired by The Tuareg people ("Bergers"), who are the principal inhabitants of the Saharan interior of North Africa, Edwing D'Angelo’s Spring 2015 Collection celebrated the traditionally nomadic pastoralist lifestyle. The collection was 95% black with accents of gold and was full of draping, see-through
 |
| braids were very carefully made…imo takes talent to get this right! |
SoftSheen-Carson Director of Education Mezei Jefferson, who created hair for the show, brought the vision to life by developing a traditional, yet edgy look. Coupled with Optimum Amla Legend styling products, he came up with the idea to incorporate braids into each unique style, as they are regarded as a cultural trait of the African people and the cultural significance of braiding is deep and long, specifically for The Tuareg people, which paired perfectly with D'Angelo's collection.
 |
| Optimum Amla Legend Lustrous Body Blow Dry Mousse, Optimum Amla Legend Rejuvenating Oil, Optimum Amla LegendEnchanted Finish Hold+Polish Spray, Optimum Amla Legend Treasured Temple Edge Tamer (left-right) |
How to get the look:
- Prep hair by blow-drying smooth with Optimum Amla Legend Lustrous Body Blow Dry Mousse and a paddle brush
- Apply a small amount of Optimum Amla Legend Rejuvenating Oil to hands and massage through hair; focusing on ends to add moisture
- Create loose waves by spiraling medium sections of hair down a medium to large iron (depending on hair length); once cooled, finger comb waves to give a tousled effect to the hair
- Next take a 3" wide section of hair on one side of head and do a loose braid; get creative by creating multiple braids, dimensional shapes, draping braids across forehead and/or adding pops of color. To tame flyaways apply Optimum Amla Legend Treasured Temple Edge Tamer
- Finish the style by adding shine and hold with Optimum Amla Legend Enchanted Finish Hold + Polish Spray
 |
| we thought this undo rather elegant too! |
 |
| Softsheen-Carson Director of Education: MEZEI JEFFERSON |
Black nail polish …men+women
ABOUT SOFTSHEEN-CARSON:
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave. For more information, visit softsheen-carson.com.
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave. For more information, visit softsheen-carson.com.
For more information visit: http://www.softsheen-
Twitter/Instagram: @optimum_care
 |
| these images from Optimum Alma Legend |