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#CRUSHOFADRENALINE ATHLETA S/S 2015



NYC:

Neon pop racer bra, Triangular Be Free Tight
SO APPROPRIATE-Since we wear Athleta something 70% of awaking hours…that the first outing for us- for New York Fashion Week S/S 2015-was delivered via a  high energy SHOW-chereographed by a Queen Bey' worthy individual (seriously!!!)--- with heart pacing lights, fast tempo tunes, and a slew of ladies who know how to work it.































What ever it was---break dancing, yoga (yup-up on the second tier of a white cubed two level space with limber types striking one legged poses we can't even dream about), trampoline jumpers, dancers etc...
Pakour Girls-get going in City Jogger pants-reflective leg long stripes very functional. We' wear these on casual outings with a skin tank top and cute stripy sandals- instead of the usual tee/ jeans/sandals uniform.

Attired all-in workout-fitness clothes for city gals---something the Outdoors Industry is FINALLY discovering-where most of the population lives and what they do to get fit.

YES- this is how they do it-but probably not as well. As these dancers, fitness types were moving so fast, we had to keep adjusting our camera shutter speed or every pic would have been one big blur!
blurry-she was flying-in cashmere league pant, city frame sweatshirt
Highlights-separates are made to stretch, moisture wick, mix and match-and as seen here, with reflective accents---very helpful in the darker nights.

Trampoline Girls

 Gray is a big color for early Spring deliveries, as is black/white…and terrific darkly romantic prints.





Mesh Tank, Chi Tank, Croc Get Goin Skort, Stripe Swim Tight (yes we would swim in a freezing pool in these),  Full focus bra, Shimmer Strength cozy hoodie, fast track top, Floral Flow Chaturanga Tight, Fuse sweatshirt, striped swim bottoms, Beloved Bralette, Up Tempo Bra, Down Vest, Stripes Chaturanga Capri (left-right)


BALL GIRLS-stretchy insulated down jacket-lightweight, compressible-with flutter skort+Chi tank

our hamstrings cramped up just looking at this pose. 

Geo sonar capri, Up-Tempo stripe seamless bra

Multi purpose athletic wear-good for yoga, barre and then a bar. A real one.


Contemporary Girls -Stardust bra, Shimmer Odyssey Cami, Long-Sleeve Anorak around waist, Shimmer Space tight---i frontIntertwine Bra, Powerhouse Tank, Cashmere cozy up sweater, Cross it shortie







 DANCE GIRLS:
Chi Tank, Taped Chi Top, Zip Up Jacket, Cross It Shortie (far left), 

B Girl is incredible.

Guri Gita Colorblock Tank, Grey Heather Fuse Vest, Striped Varsity Pant


another amazing B Girl-Polartec Alpha Vest, 



a split too---wow

Crunch Tank, Crop Swim top, Striped Varsity Pant

Up=tempo bra, powerhouse mesh tank, downtime vest, mixer short, uptown down jacket around waist

Spiral bra, Crunch Muscle tank, Fuse cropped jacket, Chain be free knicker

LOVED the rain repelling diaphanous material here in a hooded long anorak---also bomber styles.

Belharra Pierced Bandeau Bikini, pierced string bikini bottom, extra-long anorak-only complete swimsuit shown



a great exit! Crunch muscle tank, long sleeved anorak, chaturanga shortie-run/yoga/gym class worthy
A BLUR OF SPEED 
A POP OF POWER
A SURGE OF ENERGY

POWER TO THE SHE

Athleta---deliveries for these looks start late late Fall -Holiday 2014/15 on