words/images Judith Ecochard
Recently there was a clip in the print magazine, Outside that profiled Gore-Tex® and its competitors in the breathable/windproof/waterproof technology world of methodologies, textiles and treatments.
Our fav part was the title cuz we love that Cypress Hill hip hop ditty-"Insane In The Membrane." FUN-and a dis song...fyi.
Whatever---Gore-Tex® is used by hundreds of labels-in performance wear, footwear--- and even in fashion apparel and shoes...though those bold hangtags might be absent from the mix.
A selection of brands-and their Fall 2012 selections are pictured below.
|La Sportiva-new apparel|
|The North Face|
|flattering princess cuts|
|caped back for great fit and adjustable cord|
Most of what we had time to see belonged to the Air Lady line-that's been revamped for the USA-so we were told by a marketing rep.
|built in reflectivity/stow pockets|
|mesh vents hidden under zips-keep you dry|
|arms stay put with these elasticized cuffs-and also security pocket, media built-in slots|
|aerobic activities make this vest practical and versatile...waterproof, breathable and extremely lightweight.|
|side mesh vents-great stretch keeps you cool when going hard|
WHAT ELSE-A collection of bike wear made of the WINDSTOPPER® material is already for sale.