Saturday, April 14, 2012


Outdoor Retailer/SLC

words/images Judith Ecochard

Recently there was a clip in the print magazine, Outside  that profiled Gore-Tex® and its competitors in the breathable/windproof/waterproof technology world of methodologies, textiles and treatments.

Our fav part was the title cuz we love that Cypress Hill hip hop ditty-"Insane In The Membrane." FUN-and a dis

Whatever---Gore-Tex® is used by hundreds of labels-in performance wear, footwear--- and even in fashion apparel and shoes...though those bold hangtags might be absent from the mix.

A selection of brands-and their Fall 2012 selections are pictured below.





La Sportiva-new apparel
Saucony and La Sportiva's Gore-Tex® products using lightweight, 3 membrane Active Shell for high octane activities requiring extreme breathability and excellent next to skin feel--- and Proshell for summit the mountain endeavors that are under extreme weather/super tough conditions---caught our eyeballs at the display.

The North Face


What we really liked the best--was the new to us Gore-Tex® running apparel made from ACTIVE SHELL®---a collection that apparently is Europe's number 3 best selling brand ---and across the Pond, is now being introduced. Very cool.

flattering princess cuts

caped back for great fit and adjustable cord

Most of what we had time to see belonged to the Air Lady line-that's been revamped for the USA-so we were told by a marketing rep.
"It's a crossover from go after that techy fashion and fit are key." We agree-can you spell Lululemon?
built in reflectivity/stow pockets

mesh vents hidden under zips-keep you dry

arms stay put with these elasticized cuffs-and also security pocket, media built-in slots

aerobic activities make this vest practical and versatile...waterproof, breathable and extremely lightweight.

side mesh vents-great stretch keeps you cool when going hard

Fit for a women's curves we loved this white running (stretchy) hoody---with details, details, details...

Running tights too-with zipped pockets, reflectivity, zipped ankles for easy on off.

WHAT ELSE-A collection of bike wear made of the WINDSTOPPER® material is already for sale.