Wednesday, December 28, 2011

SPRING 2012 Media Previews-db d Brand (Sweden) & UNIQLO (Japan)

NYC words/images Judith Ecochard

words/images Judith Ecochard

On a recent week day, we took in two lifestyle collection that originate from a smaller brand bustin' out...another a retail giant.

At a midtown space-we shared a cocktail with the super nice-immensely upbeat people employed by the Swedish lifestyle/casual wear brand db.

New to us-but in its second season in the States---we were impressed---in addition to a wide range of denim in different rinses ---with awesome fits---

 tailoring necessary as the blends are a perfect mix -with excellent shape retention--- (though we think some of the back pocket logos need to be re-thought for the American markets)....

Our favs and soon to be big sellers- are these colorful khaki-cotton like pants for gals...we predict a major sell---they feel great, comfy and have a slim fit that's flattering.

And the jackets and tops for guys and gals are easy wear---and of nice-quality construction- with a bit of vintage flavor that we like...including this totally 70's leisure suit style hoody pictured below. FUN.

nice puckered details on back

add some thick gold chains-perfect

The cocktail hour also came courtesy of Denim Therapy---where for $7/inch---this smart service will repair -practically undetectable weaving-your fav jeans. 

Uniiqlo is that mega brand out of Japan that we only knew from their subway posters---for cool tees and a line of thermal L/S ...

What we really liked at the preview---are these amazing crew neck, washable cotton sweaters in a range of great spring colors. NICE. Too bad only for guys!

We also thought the tailored pieces---well done---and the prices are super cheap too.

quality linen