Monday, July 18, 2011

MOODS OF NORWAY "PICNIC SOCIETY" SPRING/SUMMER 2012

Royal Norwegian Consulate General's Residence, NYC

Words/Images Judith Ecochard

"HAPPY CLOTHES FOR HAPPY PEOPLE"
MADE WITH LOVE ---in every suit


Mets owner Fred Wilpon's loss (he linked with that SEC missed, ginormous financial pyramid scheme mess)--- is Norway's gain,
Walk into the apartment and see this...nice even on a gloomy day, clutter free too.

---residentially speaking---and so we couldn't think of a better midtown setting than this glorious two-story penthouse for a casual gathering of media types and Norwegian consulate staff members (many thanks to Sissel Breie, Consulate General and smart smart smart  lady)---
Norway's Consulate General Sissel Breie and Moods of Norway's Stefan Dahlkvist Co-founder and Pesident-we'd love to earn a spot on her go-to guest list-what a terrific host.

 ---to preview the apparently, fully complete lifestyle brand Moods of Norway...

AND the brand's menswear -for Spring/Summer 2012----that is currently making the rounds of all the major menswear tradeshows. Listen up store owners---all you need are in-store appearances and this'll sell. Trust us.
Sunny hues for Spring 2012 sportswear/casual wear---that are actually rather elegant enough for those posh resort parties when a faded tee and cargo shorts just won't do no matter how wealthy you are.

Founded by a duo-Simen Staainacke and  Peder Børresen on a margarita fueled jaunt to Hawaii...soon joined by Stefan Dahlkvist---the 'party-on' vibe ---cleverly apparent in the hang tags, margarita glass silhouettes, perfectly tailored---in super bold colors-lining and fabrications...typical of those countries that live half the year with a lot less sun then ideal...
Stefan and Simen look like a million bucks but are probably worth more as the Norwegian Kroner is stronger than the USA currency (yeah, oil flowin') and Norway is not part of the European Union-therefore not bailing out any country

Tongue in cheek commentary everywhere---even on the Moods of Norway branded glass frames,










----requisite waffle maker (a staple in every Scandinavian home -we know-we've spent serious time there---and Grandma's waffle mix "that's Grandpa's approved"...we want!!!)

Yummy waffles in the shape of a Massey-Ferguson Agricultural Tractor

This waffle maker will totally match up with our Hello Kitty toaster
















And requisite matchy match up kickers....in punched out suede oxfords, drive mocs, boat shoes, chukka---etc.

Pink and bright turquoise suede---and the neutrals in a classic wing-tip style oxford

Slip-on shoes in leather are rather handsome and don't break the bank

Nautically inspired lifestyle sneakers/boat shoes---love white rubber outsoles













BUT---we don't doubt for a nano second the smarts of how these three young gents-turned their collection of vintage clothes sold in their homeland ---brought from the 50th state to enter the USA---into a viable business---now boasting a team of 24 designers.
Vintage print inspired a casual blazer that can be spiffed up for evening wear.


SPRING/SUMMER 2012 Picnic Society

Part Palm Springs/Palm Beach patio/pool perfect-with hints of that vintage swagger we associate with the Rat Pack-Frank and Dean--- or George and Brad,
Comfy cotton cable knit v-neck with plaid---we wonder how well that over-sized logo will sell here in the lower 48 though



Great v-necks in assorted colors-our top pick this terrific blue

knit wool sweater with a take on the classic Norwegian designs fused with Moods of Norway margarita glass 


Play ball with this collegiate varsity style jacket-with authentic ribbed cuffs---though Americans would need to embrace the label before sportin' this logo instead of the home teams. IMHO...we love though---gals would.




Part collegiate, part preppy casual wear...


Handsome blue suit -quality mixed lightweight wool year round three pieces-vest can be worn separate with jeans...



Nice detail the tractor pin on this clean, crisp pin-stripped suit


Part summery office appropriate (pinstripes, subtle plaids)--- as an alternative to the somber colors that dominate menswear here in the USA---a whole separate rack dedicated just to that....




Every suit has this level on detailed lining




















Lining is so fabulous it could almost be a reversible jacket

---the very accessibly priced (really unreal given the quality!!! ---the glam lined blazers top out at $350) ---wowed the media types we spoke with.

THE FAV: this coral blazer...with details that show off the exact number of registered old Massey-Furgeson agricultural trucks--- are a signature sighting and symbol of rural Norway...and hence an emblem of the label.

jacket sleeve with the number of registered tractors as logo


Other Dandy offerings...included 3 piece short suits...


Attitude needed to pull this 3 piece plaid short suit off---and the lean only need apply







NOT THERE AT THE PREVIEW: Women's wear, skiwear, watches-and shoes-the full line-up, and of course the Moods of Norway ski resort...in Norway.


Solid metal watch has heft and the Moods of Norway MO inscribed

FYI: The soundtracks were bumpin' but through our brain cells was the REM ditty-Shiny, Happy People

Norwegians by and large speak better grammatically correct, understandable (not Scottish)--the King's English-better than we do. When over there-we found all Nordic residents did---Norway, Sweden, Finland, Iceland---English is often how they communicate with each other.

And once again, we were reminded how good looking Norwegians are because the Vikings killed off the ugly ones.

INFO: http://www.moodsofnorway.com



Love this bleu de travail button down

Ready for the conservative business types who has a few secrets up (or in) his sleeve.